What is variable data?

Also known as variable information printing, this type of printing involves lines of text or graphics that change from piece to piece. It can be used for applying unique codes, such as barcodes or QR Codes, or addresses, etc. to printed pieces. Name personalization is also possible and combined with variable imagery, highly customized (text, graphics, and images), high-quality print pieces with a specific message targeted to a specific individual or group are possible.