Rack Cards Printing

Rack cards that put your message where people are already looking

Rack cards are slim, upright print pieces built to sit in display stands at hotels, visitor centers, restaurants, doctor's offices, and retail counters. A hotel guest picking a day trip or a patient waiting for an appointment pulls one from the stand and takes it home, so the card sells while nobody is there to hand it over.

This category brings together the rack card products at 4OVER4.COM in one place, so you can compare the everyday option against the premium one and pick the fit for your campaign. Both come in the 4 by 9 inch size that fits standard brochure holders.

Rack card printing, start to finish

Standard Rack Cards start at 50 for $42.84. Pick a size and one of the 15 stocks, choose the ink for each side, add any options, then upload your file or start from a free blank template.

Bulk rack card printing for a region or a season

The price per card falls fast as the run grows. 300 Standard Rack Cards cost $76.45, about 25 cents each, 3,000 cost $257.46, and 25,000 cost $1,095.73, about 4 cents each. The ladder runs up to 100,000 cards, so a tourism board stocking every visitor center in a state orders once. Metallic Rackcards start at 500 for $668.92 and reach 32 cents a card at 10,000.

What's in this collection

Two products cover the range. Standard Rack Cards are the workhorse, printed on coated and uncoated cover stocks for menus, event promos, and everyday handouts. Metallic Rackcards add a foil accent on the front for brands that want extra shine on a shelf full of ordinary cards.

Between them you get plenty of room to match the piece to the message. A coated Standard card with high gloss UV suits a busy lobby rack, and the foil accent on a Metallic card suits a hotel or spa.

Stocks and finishes across the range

Standard Rack Cards draw on 15 stocks: 14pt and 16pt gloss, 15pt gloss one side, 80# gloss and 100# silk cover, uncoated and cream covers from 13pt to 18pt, 16pt soft touch, 14pt and 18pt white linen, and 15pt synthetic plastic for cards that shrug off moisture.

Print single sided for a quick promo, or go double sided to keep a bold visual up front and the details on the back.

Designing a card that gets picked up

Load the top third with one strong headline, one image and one clear action, since that is the part showing above the pocket of a display rack. Resist the urge to cram every service onto a single card. If you're promoting several offers, print different versions for different locations so each piece stays focused.

Add a QR code from the free QR code generator to send readers to your site.

Where rack cards work

Hotel lobby stands, salon front desks, visitor centers and coffee shop counters all hold rack cards: a tour can list its routes, a salon its prices and an agent the open listings.

Why print your rack cards with 4OVER4.COM

A Standard Rack Card order placed on Monday prints by Thursday, and a Metallic run takes 7 business days, so plan the foil cards a week and a half out. 4OVER4.COM has printed for 150,000+ businesses and turned out 10 billion+ cards since 1999, and orders ship on time 99.8% of the time, and 82% ship early.

Every order carries the five guarantees: quality, price match, on time every time, customer service and satisfaction. Across the company, 99% of customers say they will reorder.