Business Printing Guides for Every Project

All Business Applications Guides

What Direct Mail Is and How to Run a Campaign Across the Funnel

What direct mail is and how to run a campaign across the funnel, with the 4OVER4 mail products for each stage. Start your direct mail today.

Marcus Chen

What Marketing Collateral Is and the Print Pieces Every Business Needs

Marketing collateral defined, with the essential print pieces every business needs and the 4OVER4 product to order for each. Build your starter kit.

Marcus Chen

What Package Marketing Is and How Packaging Sells Your Brand

What package marketing is and why packaging and marketing go hand in hand. Convert with 4OVER4 custom boxes, labels and tissue paper for branding.

Marcus Chen

Print Advertising That Still Wins Attention and Customers

Print advertising is any paid message on a printed surface. See the main types, how to pick a format and where printing services fit a campaign.

Marcus Chen

What Sports Marketing Is and How to Launch a Campaign

How sports marketing works and how to run a campaign, plus the banners, flags and tickets from 4OVER4 that bring it to the field.

Marcus Chen

What Visual Identity Is and the 8 Core Elements That Build It

Understand visual identity and the 8 elements that build brand recognition, from logo and color to typography and print assets. Bring yours to life with 4OVER4.

Jordan Kim

The Ultimate Guide to Wine Branding

Brand your wine by varietal, audience, and story, then bring it to life on labels and boxes. Order custom and premium wine labels at 4OVER4.

Marcus Chen

Business Cards with Social Media Icons

Social media business cards work with two or three platforms, the brand icon beside each handle, icons 4 to 6 mm tall and one QR code on the back.

Jordan Kim

Are Door Hangers Effective? ROI Data and Real Results

Are door hangers effective for marketing? Studies show 4-5% response rates, higher than direct mail.

Marcus Chen

How to Add LinkedIn to Your Business Card in 5 Steps

Put LinkedIn on a business card as linkedin.com/in/yourname, a QR code at least 0.75 in square, or both. Placement, stock and testing so it scans.

Jordan Kim

Valentine's Day Window Display Ideas That Drive Foot Traffic

Valentine's Day window display ideas to attract shoppers and boost sales. Get creative ideas from romantic themes to modern designs. Start planning today.

Jordan Kim

How to Add Instagram to Your Business Card

Write it as @yourhandle, lowercase, no spaces, with the icon beside it, or as instagram.com/yourhandle for a link. Examples for cards, resumes and signs.

Nadia Petrov