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Story Understanding Image Resolution: DPI in Print Vs. Web (Part 1)
Getting the right image-file size can be a headache for anyone. Uploading images sometimes seems impossible because of website requirements (too large, too small, wrong file type- you name it!). And it’s not unusual to take a beautiful image from your screen and find it completely pixelled in print . Optimizing your images' original file for print or web use in advance is the best way to guarantee the results you are looking for. If you’re looking to print, then resolution is a big deal. Scratch that, image resolution is a HUGE deal for both print and web mediums. There are ideal resolution values for every printing size. Printing a poster out of an ID size picture might not turn into great image quality. In fact, in most cases it will not. Sometimes people think, "oh well on the web there’s not such need for optimization; if the image is big it it'll work..." right? Wrong! Image size plays a big role on page loading time and something as simple as naming your image properly could increase visitors. Larger images may look better, but also kill your load times and increase bounce rates. Understanding the The Basics Before you get started, there are some terms that you should get familiar with: Dots Per Inch (DPI): Each dot is a sample of your image. The amount of dots per inch determine the overall quality of your image. The more dots, the more detail. Standard and Professional Printers produce images with tiny dots that mix four colors: Cyan, Magenta, Yellow and Key black also known as CMYK or the subtractive color system. There is space between those tiny dots (less space - crisper image) and the DPI refers to their density. Pixels and Pixels Per Inch (PPI): Wikipedia describes them as "the smallest controllable element of a picture represented on the screen" . Each pixel is a sample of your image, made up of tiny “sub-pixels” that combine light elements that the naked eye blends into one. In addition, pixels help create images using a 3 or 4 color system. RGB ( Red Green and Blue) will display better on screens, whereas CMYK will provide the best results in digital and/or offset printing . Resolution: This is your image quality. If your resolution is high, your image becomes clear and sharpened to the eyes. Your image resolution requirements change from web to print. 72dpi would be completely acceptable for a website, but if you’re going to print it will not look its best. Depending on your printing size you could start at any point between 150dpi and 300dpi. (300 dpi is usually the default for most high-quality printed products). File Formats You have probably found . jpeg , . png and . gif files on different websites. These names indicate the format of the file you are dealing with. Here’s what you should know: JPEG stands for Joint Photographic Expert Group. This format is the most commonly used on the web because it’s ideal for colors and brightness. Photographs are usually saved in this format. PNG stands for Portable Network Graphics. It’s mainly used to preserve transparencies on images. Therefore they become easier to include on graphics, especially if you’re creating buttons or icons. GIF stands for Graphics Interchange Format. It supports animations and is very useful for large blocks of color. File Size File size refers to how your file is measured in kilobytes (KB) or mega bytes (MB). 1,000 KB is 1 MB. The more MBs the "heavier" the file and the slower the digital load. To improve load times in digital mediums compress images. Compressing a file does not necessarily means lowering its quality. As you can see in the image below, it takes a lot of compressing before visually altering a picture. This 60.4KB was compressed to different sizes using a free online image optimizer . It gives you a set of compressed versions of your original image so you can choose the one to use. Resizing an image is especially useful for storing and sharing. Web image resolution is thought to be linked with very large files, which is not necessarily the case. Large files will be harder to send via email and will take lots of storage space from any device. Think of it before using your files for any professional printing project. File sizes and formats are the very basic things to know about image resolution. Defining your print and web needs is the first thing to do to make sure your images are optimized properly. Make sure to keep an eye for our next post on web and print optimization tips. Visit our comment section below and let us know what you think. Are there any specific topics you would like us to elaborate on?
Jan 9, 2014 
story Understanding Image Resolution: DPI in Print Vs. Web (Part2)
On our previous post ‘ Understanding Image Resolution: DPI in Print Vs. Web (The Very Basics) ’ we talked about the importance of image resolution, file formats and sizes. This time we’ll focus on what to do to optimize it. Image Resolution for the Web The main concerns regarding images on the web are page load and showing up on searches . If you're interested in ranking higher one thing you should be aware of is that Google does not see images, but it can read its title and ALT tag. Naming your file according to the right keywords is often overlooked when uploading an image -you're in a hurry and you forget, it happens. But you should always add an image title and an Alt tag. What is an ALT tag you say? They are alternative denominations, like invisible names you can give to your files. ALT tags are used to give file descriptions. They should be coherent with the content. For example, let’s take the image below, the file name is ‘Albert Park Lake’. To be more descriptive, you can write ‘Lake with city skyline’ as an ALT Tag. So your image will appear on ‘lakes with city skylines’ searches. Now what we're really concerned with is quality image saving. By default, images could be saved at 100% quality, however, 60% would be a more than acceptable number for most web images. Image editors allow you to change these values for a better balance between size and quality. We recommend shrinkpictures.com a useful free online tool for that. 72 dpias been the standard value for web images for years . Some consider it to be a myth, since it won’t necessarily make a difference unless you’re printing. A common mistake since you should be measuring in ppi -pixels per inch, not dots per inch! We find that it's a good as any go-to number, but it's in fact unimportant: the PPI of the screen is already set! What Is important is the number of megabytes and pixels your image has . Your 5 to 8 megapixel camera (like the one on your phone) will produce files of approx. 2mb, but the image will be around 2,000 or even 3,000 pixels wide. That's HUGE! Imagine if you add a gallery of those images; it will take forever to load! And they will not display well on most websites, since the content space of your average site goes from 600px to 800px wide. If you want to take it down from 3,000 PX to say 600px -you want to resize your image not to lose quality . The same goes for smaller images going to a larger format, although you might want to use Photoshop or similar for that! ( See what GIGAOM had to say about MB and page load). Print Image Resolution Your goal with print resolution is to get crisp, images, smooth colors and high definition. Remember dots per inch? The standard value for print image resolution ranges between 150dpi and 300dpi, the specific number will depend on the printing size you are looking for. Remember that every dot is a piece of information. Posters might need 300dpi, but if you print a very large banner that is meant to be seen from the distance, 100 dpi should work. The DPI Cheat Sheet: 300 dpi is the standard for most high quality prints. 150dpi is the minimum standard for high quality photo reproduction for: book and booklet printing , magazines printing and sales sheets. 80 dpi is often used by Newspapers (and you can almost always see the dots!) Large Format Prints can go as low as 60-45dpi because people see them from afar. The higher the dpi the smoother the results! Failing in resolution settings can turn your images into a pixelated print nightmare. Talk to your printing company before making your order to avoid inconveniences (at 4over4 we always give you Free proofs before you print and guide you through the process). Optimize the file in terms of size and resolution before ordering the final print. Also, you might also be interested in our previous post on Understanding Image Resolution: DPI in Print Vs. Web (The Very Basics) . Hopefully our posts have given you a clearer idea of what to look for on your next printing or online project. Remember that optimizing your images is your way of ensuring the best image quality you could possibly get from your files. Feel free to comment below and browse our blog for other online printing topics. Best of lucks!
Jan 17, 2014 
image Unforgettable Lenticular Postcard that You Can Mail to Your Customers
The world of marketing and promotions is constantly evolving with new and innovative ways to capture the attention of consumers when lenticular&n...
Mar 12, 2021 
story Unique 30 Mil Transparent Plastic Business Card Mockup | Free PSD Mockups
Creating the perfect business card is crucial in conveying the right message about your brand. With a myriad of custom business card styles available, it becomes essential to choose one that aligns with your brand image and helps you make a lasting impression on your clients. A 30 mil transparent plastic business card offers a unique and sophisticated way to showcase the quality your business offers. Designing Your Own 30 Mil Transparent Plastic Business Card: Unleash Your Creativity If you're eager to let your creative ideas shine, why not start by designing your very own 30 mil plastic business card? This mockup provides you with a blank canvas, allowing you to explore different designs and visualize the final look of your card. Personalizing your business card to reflect your brand's essence can greatly enhance its effectiveness in capturing the attention of potential customers. Why Choose a 30 Mil Transparent Plastic Business Card? A 30 mil transparent plastic business card is a standout choice for several reasons. First, its transparency exudes a sense of elegance and sophistication, instantly capturing attention. Additionally, the durability of the plastic material ensures that your business card will remain intact, even after being carried around in wallets or pockets. This longevity translates to a lasting impression on potential clients, further emphasizing the quality and professionalism your business represents. Seal the Deal with an Original 30 Mil Plastic Business Card In a competitive business landscape, it's crucial to make a memorable impression on your clients. An original 30 mil plastic business card can be the key to sparking the interest of a new customer. By choosing a unique design that aligns with your brand and conveys your message effectively, you significantly increase the chances of leaving a lasting impact and sealing the deal with potential clients. Conclusion When it comes to business cards, it's essential to select a design that accurately represents your brand and leaves a lasting impression on your target audience. The unique 30 mil transparent plastic business card offers a sophisticated and classy representation of the quality your business provides. The right business card can be the catalyst for attracting new customers and establishing valuable connections in the business world.
Jan 19, 2021 
story Unique 3D Lenticular Business Cards | Neil Jou Productions
In the fast-paced world of business, standing out from the competition is crucial. One effective way to make a memorable impression is through the use of unique 3D lenticular business cards. These eye-catching cards combine creativity, innovation, and high-quality design to create a lasting impact on potential clients. In this article, we will explore the importance of having the right 3D lenticular business card and how it can help you convey your message effectively. We will also discuss various ideas for designing these captivating cards that reflect your brand's identity. Whether you are looking for corporate gifts or aiming to establish your own brand, 3D lenticular business cards offer an exciting avenue for showcasing your creativity and making a strong connection with your target customers. Importance of the Right 3D Lenticular Business Card A business card serves as a tangible representation of your brand and can significantly influence the way people perceive your business. With 3D lenticular business cards, you have the opportunity to make a memorable and lasting impression. These unique cards use lenticular printing technology to create captivating visual effects that catch the viewer's attention and engage them on multiple levels. The key to a successful business card lies in its ability to effectively communicate your message. The right 3D lenticular design can convey the essence of your brand and leave a lasting impression on potential clients. By carefully considering the message you want to convey, your brand values, and the target audience, you can create a business card that sparks the interest of a new customer and helps seal the deal. Exploring Ideas for 3D Lenticular Business Cards Designing a 3D lenticular business card allows you to unleash your creative self and showcase your ideas in a visually stunning manner. The possibilities are endless when it comes to customization and design options. Here are a few ideas to inspire your creativity: Dynamic Logos: Make your logo come to life by using lenticular technology to create movement or depth. This not only adds visual appeal but also reinforces brand recognition and leaves a lasting impression. Product Showcase: If you have a product-based business, consider using 3D lenticular printing to showcase your products on your business card. This allows potential clients to get a glimpse of your offerings and generates curiosity. Storytelling: Use a series of images or visual elements that tell a story about your brand. Lenticular printing can be used to create an animation effect, allowing the viewer to experience your brand's narrative in a unique and engaging way. Interactive Elements: Incorporate interactive elements into your 3D lenticular business card design. For example, you can have a card that changes color or reveals hidden messages when tilted, providing an element of surprise and delight. Personalization: Tailor your business cards to your specific industry or target audience. For example, if you are in the technology sector, consider incorporating futuristic elements or digital effects into your design. Conclusion In a competitive business landscape, having a unique and memorable business card is essential. 3D lenticular business cards offer an innovative and visually captivating solution to make a lasting impression on potential clients. By carefully considering your message, brand identity, and target audience, you can create a design that effectively communicates your value proposition. The ideas mentioned in this article are just a starting point to unleash your creativity and explore the endless possibilities that 3D lenticular business cards offer. So, don't be afraid to step outside the box and invest in a business card that sets you apart from the crowd. After all, the right 3D lenticular business card might just be what sparks the interest of a new customer and opens doors to exciting opportunities.
Dec 4, 2020 
story Unique 3D LENTICULAR CUPS | How It's Made
When it comes to innovative drinkware, 3D lenticular cups are truly a sight to behold. These cups feature captivating designs that create a mesmerizing visual experience for users. In this article, we will delve into the world of 3D lenticular cups, exploring what sets them apart from regular cups, how they are made, where to find unique designs, their business applications, and important considerations when choosing the right cups for your needs. What are 3D Lenticular Cups? Understanding the Lenticular Effect on Cups Lenticular cups utilize a special printing technique that enables images to appear three-dimensional when viewed from different angles. The lenticular effect creates a sense of depth and motion, making the designs on these cups truly standout. How Do 3D Lenticular Cups Differ from Regular Cups? In contrast to traditional cups, 3D lenticular cups offer a dynamic visual experience with their ability to display multiple images that change as the cup is tilted or moved. This gives them a unique edge in terms of design and interactivity. Benefits of Using Lenticular Cups The engaging nature of lenticular cups makes them ideal for enhancing branding, promotions, or simply adding a fun element to everyday beverages. Their visual appeal can captivate customers and leave a lasting impression. How Are 3D Lenticular Cups Made? Step-by-Step Process of Creating Lenticular Cups: The production of lenticular cups involves printing multiple images on a lenticular lens sheet, which is then laminated onto the cup surface. This process creates the illusion of depth and motion when the cup is in use. The Role of Design in Producing Unique Lenticular Cups: Design plays a crucial role in the creation of eye-catching lenticular cups. By carefully selecting images, incorporating motion effects, and leveraging 3D elements, designers can craft visually striking cups that stand out. Customization Options for Lenticular Cup Artwork: Lenticular cups offer a range of customization possibilities, allowing businesses to print their logo, branding messages, or even create bespoke designs for special events. This level of personalization adds a unique touch to the cups. Where Can You Find Unique 3D Lenticular Cups? Unique 3D lenticular cups can be found through specialized retailers, online stores or customized through designated printing services. These cups come in a variety of themes, styles, and sizes to suit different preferences. Ordering Custom 3D Lenticular Cups for Special Events: For special occasions or promotional purposes, businesses can order custom 3D lenticular cups to align with a particular theme or message. These cups serve as memorable keepsakes for attendees. Benefits of Choosing Reusable Lenticular Cups: Opting for reusable lenticular cups not only reduces single-use plastic waste but also allows for continuous brand exposure as these cups are used repeatedly. Their eco-friendly nature makes them a sustainable choice. How to Incorporate 3D Lenticular Cups in Your Business? Adding a Creative Touch to Beverages with Lenticular Cups: Businesses can enhance the presentation of their beverages by serving them in 3D lenticular cups, creating a memorable drinking experience for customers. This unique touch can set a brand apart from competitors. Utilizing Lenticular Cups as Promotional Souvenirs: Lenticular cups can serve as effective promotional souvenirs at events, trade shows, or as part of marketing campaigns. The interactive nature of these cups can leave a lasting impression on recipients. Marketing Strategies Using Customized Lenticular Cups: Brands can leverage customized lenticular cups as part of their marketing strategy to showcase products, convey messages, or engage with customers. The visual appeal of these cups can draw attention and create buzz. Other 3d lenticular products for business success Other 3D lenticular products can be used effectively in the business world to attract attention and increase brand awareness. Lenticular business cards can leave a lasting impression on potential clients, while lenticular bookmarks can be a unique giveaway at events. Additionally, lenticular posters can draw in customers with their eye-catching designs, leading to greater business success. FAQs What to Consider When Choosing 3D Lenticular Cups? When choosing lenticular cups, consider factors such as the design complexity, image clarity, and how well the lenticular effect is executed. A well-designed cup can enhance the overall user experience. Customization Options to Enhance Lenticular Cup Appeal: Explore various customization options available for lenticular cups, including adding text, logos, or graphics that align with your brand identity. Customized cups can reinforce brand recognition. Ensuring Quality and Durability of 3D Lenticular Cups: Regardless of the number of times lenticular cups are used, it's essential to choose cups made from durable materials that can withstand regular washing and maintain their visual appeal. Opt for dishwasher-safe options for convenience. FAQs Q: Can I request a quote for a custom holographic cup? A: Yes, you can contact us to request a quote for a custom holographic cup based on your artwork and specific requirements. Q: How long does it take to create and deliver a custom 3D cup? A: The production process for custom 3d cups usually takes around 10 working days, with delivery within the specified timeframe. Q: Are the lenticular cups dishwasher safe? A: Yes, our lenticular cups are dishwasher safe, making them convenient for everyday use. If you want them to last longer, we recommend hand washing them to ensure they remain in good condition for a longer period of time. Q: How can I get more product information about the 3D lenticular cups? A: You can contact us directly to get more detailed product information about our 3D lenticular cups and their features. Q: What are the key features of the 3D cups created by us? Please contact us for more information on our modern 3D cups. The items are known as 3D cups and are created using lenticular printing technology, allowing for full color animation and motion effects. We combine a number of frames to create the illusion of depth and movement. The cups are great for advertising solutions and can be customized to fit any brand or logo. Available in a different size, these cups are a unique and eye-catching option
Dec 4, 2020 
image Unique 3D Lenticular Posters Define Your Space
Source Posters can narrate your company goals, your journey from a small space to a big office, or even your personal story of success, etc. De...
Aug 26, 2020 
story Unique Birthday Flyers Design
source With so many styles of flyers out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your flyer will communicate what your brand is about and help you seal the deal with your clients. Don’t be afraid to get an original flyers template just like the one we’ve shared here. After all, the right one might just be what sparks the interest of a new customer! Custom Flyers Printing Stay keen on the quality of both the paper stock and the design and let your flyer do the footwork for you because they are, after all, your foot soldiers. Give them the same attention that you would give to human marketers and they will handsomely reciprocate. Make sure you give a hundred percent so as to get back two hundred. Let your creative self shine by displaying all your amazing ideas on blank custom flyers that you can customize with different designs and get a feel of what the final look will be.
Aug 24, 2020 
story Unique Branded Tote Bags - Instant Attention-Grabber
Source With so many styles of tote bags out there, it should become clear why having the right one is so important for the particular message you want to convey. Branded Tote Bags Think hard about what your branded tote bags will communicate what your brand is about and help you seal the deal with your clients. Don’t be afraid to get an original branded tote bag just like the one we’ve shared here. After all, the right one might just be what sparks the interest of a new customer! Let your creative self shine by displaying all your amazing ideas on blank branded tote bags that you can customize with different designs and get a feel of what the final look will be.
Sep 29, 2020 
image Unique Brochures and Flyers - Materials and Usage
Marketing is always evolving whether it's done online or for offline materials. Since this is about brochures and flyer printing, l...
Feb 22, 2021 
image Unique Business Card Ideas for 2019
In a day and age when business cards are exchanged often and stored away in dark desk drawers, it’s more important than ever to have creative...
Apr 24, 2019 
image Unique Business Flyers - Unfold The Importance of Design
Have you ever seen business flyers without images or a proper layout? A professional flyer is eye-catching because of its design. If there was no...
Jun 25, 2020