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Stories, Ideas and Advice — Page 45
story Jorge Odon: The Unpredictable Nature of Innovation
An amazing piece featured on Inc.com magnificently illustrates how a moment of inspiration - extracting a loose cork from inside an empty wine bottle - resulted in an innovative way to safely deliver babies who get stuck in the birth canal. The story of Jorge Odon, a brilliant car mechanic with no medical background, highlights the unpredictable nature of innovation. The genius idea came to Odon while sleeping. In some way, his unconscious managed to make the connection from a YouTube video he had just reenacted with his friends on extracting a cork from a bottle of wine using a plastic bag to the epiphany that the same trick may help save babies during difficult deliveries. This 59-year-old Argentinian, built his prototype at home using his daughter’s doll as the trapped baby, a glass jar as the womb in addition to a sleeve and fabric bag sewn by his wife as the life-saving device. As inconceivable as it may seem, the brilliant idea that took shape at Odon’s home was licensed for production by an American medical technology company and won the endorsement of the WHO (World Health Organization). With the groundbreaking Odon Device, a plastic bag is slipped inside a lubricated sleeve around the baby’s head by a birth attendant. Then, the attendant carefully inflates it to grip the head, pulling the bag slowly until the baby emerges. Doctors believe Jorge Odon's device has huge potential to decrease cesarean section births in rich countries and to save babies in poor ones. Are you intrigued? Watch Jorge Odon’s truly inspiring video featured below:
Jan 5, 2018 
image Kraft Business Cards are the Easy Way to Go Green
In a world where sustainability and eco-conscious choices are becoming increasingly important, Kraft business cards offer a stylish and environme...
Aug 5, 2020 
Story Label Printing Online: Effective Inks for Label Prints
Have you ever seen merchandise without labels? It is present in every kind of product. Businesses cannot think of their products without label printing. There are versatile uses of labels. From brand symbols and packaging to barcodes and information display, labels are indispensable. Have you ever thought about how to print a standard mailing label? What type of ink is most suitable for labels and stickers ? How do printed labels get the word out effortlessly? Let us delve deeper to learn more. Importance of Inks in Label Printing Label printing is not dependent on a particular type or shape. It can be as simple as single color stickers or as classy as premium labels highlighting specialty inks and a range of printing techniques. The inks used for printing are as diverse as the labels themselves. Do you know that according to Globe-News Wire, Reports and Data 2020 forecast, the Global Printing Inks Market will reach USD 28.15 Billion by 2027? The increasing demand for ink through different applications like corrugated cardboard, flexible packaging and labeling, modern letterpress, etc., leads to market growth over the forecast period. Why Do You Need the Right Ink for Labels? In this pandemic, changing consumer shopping habits have led to increased demand for personal labels offering utility information. According to McKinsey 2020 survey , “more than 2,000 US grocery shoppers said they’d bought more private-label products during the COVID-19 crisis than they did pre-crisis.” This clearly shows how important it is to customize labels and the rising need for them. Unique Label Printing Ink If the label printing ink is not perfect, the message you wish to convey to the customers may not reach them as you intended. I’ll give you an example that caused me losses a few days ago. I ordered 200 labels from a local printer to spread the brand name of my friend who is a home-based baker. She packed an order she had received and placed a label at the top of the cookies and pastries box. While delivering, it started raining and the information printed on the label smeared, making it impossible to read. That was a big disappointment. Other reasons that make it important to choose the right ink are – Ink on the label must retain readability and color Harsh conditions like extreme temperature or moisture may fade your labels UV light, chemicals, and abrasion may spoil your labels Types of Label Printing Inks Colorful Inks The most commonly used inks for label printing are water-based, solvent-based, or UV-based. They contain at least one colorant, such as pigment or dye, and are used to color a surface to produce text, design, or an image. Each type of ink has its advantages and features. UV-Curable Inks – UV-curable inks have excellent heat and chemical fighting ability because a crosslinking process cures UV-based inks. They can be used on a variety of surfaces, dries quickly, and avoids waste. Wine, spirits, boarding passes, food and beverages, healthcare products, and many more use UV curable inks for printing labels. Solvent-Based Inks – If you are looking for label adhesion to films or photos, solvent-based inks cannot be ignored. The low surface tension and solvent content make it one of the best for label printing. It has high durability and color-fastness on a wide variety of substrates. Solvent-based inks are usually used in flexible packaging such as bread bags, shopping bags, spice pouches, and more. Water-Based Inks – This type of ink dries faster at lower temperatures and is advantageous for food-grade products. It is relatively low cost and easy to clean with soap and water. UV-curable inks. Soy-Based Inks – An environmentally-friendly soy-based ink makes it easier to recycle paper. Though it has a slow drying process, businesses committed to the wellness of the environment should look out for Green printing services when searching online. 4OVER4 is one such company that offers Green Printing or Green Labeling . The correct choice of ink for your label will ensure its cost-effective performance during the intended period. Special Types of Ink Metallic Foil Label Ink Apart from the inks mentioned above for labels, did you know that you can create unique color matches for your brand? Are you facing problems reading the label's text in low-light conditions? Do your labels need additional safety against fading? Here are some other ink types that you may consider for label printing. For exclusive marketing or brand needs, metallic ink colors work best. For low-light applications, highly-reflective phosphorescent and fluorescent inks are great. For extra safety against counterfeiting, security taggant inks are the right choice. For secondary imaging in a laser printer, heat-resistant inks are the right fit. For noticing temperature changes, thermochromic ink is the best. For additional protection or unique texture on your labels, an extra coating of aqueous or varnish coat will work great Standards for Assessing Labels and Ink Options A successful product label printing project involves choosing the suitable label ink and material. It is essential to test the ink types available to you on the label materials which include paper, films, shrink sleeves, vinyl, etc. This can help you determine whether your labeling solution produces the intended results. Addressing the following concerns before placing your order will help you get what you need. People Discussing Illustration The condition of the surface on which you will place the label.(smooth, flat, textured, flexible, rigid, oily, clean, curved) Whether you will stick your labels to plastic, glass, paper, metal, cardboard, corrugated Environmental conditions for where you will apply and use the labels The minimum image quality of labels Type of color you are looking for Whether you want clear labels, custom roll labels, sticky wine labels, custom waterproof labels, premium waterproof labels , jar labels , etc. Conclusion Determining the ink type for your labels will depend on your requirements. It is best to hire a knowledgeable and experienced online printing service like 4OVER4 to offer you a range of label printing options under one roof. Choose a reliable printing service that can help you decide the right ink type and guide you on label printing. For more information on various types of labels, click on the link below. Order Your Labels Now
Apr 22, 2021 
story Landscaping Business Cards Ideas
As a landscaping expert, creating an effective business card is how you stand out in the industry. The goal of this article is to guide you on how to transform a simple piece of cardstock into an effective marketing tool. Here are some landscaping business card ideas that will get you noticed fast. Importance of a well-designed landscaping business card The market value of the landscaping business in the United States alone is $115billion. And it keeps growing. So you see, the competition is tough. But using landscaping business cards ideas that are both visually appealing and professional-looking can give you a crucial edge. Business cards are an excellent marketing tool. They are an excellent opportunity to show your professionalism. They provide an easy way to attract and retain customers. But for you to have effective landscaping business cards, you must first know what a business card includes. Elements of an Effective Landscaping Business Card If you want a business card that delivers results, you must consider these key elements: Logo and Branding Because your logo is the visual cornerstone of your branding, it deserves a prominent place on the card. This reinforces brand recognition and helps you stand out. Contact information Your contact information includes address, phone, email, and mailing address. They must be displayed clearly so people can easily reach you when they need your services. Services offered What are your areas of landscaping expertise? Lawn care, garden design, irrigation system, or tree pruning. Make sure it is clearly stated. This helps potential clients understand your expertise. Eye-catching visuals Use your brand color for different design elements like panel borders and typography. This can be visually appealing and communicate professionalism. Creative Landscaping Business Cards Ideas In the world of landscaping, aesthetics and precision reign supreme. So, your lawn care business cards should reflect these virtues. Here are some creative ideas to guide you. Die-cut garden shapes Imagine your card in the shape of a tree, leaf, or garden. It's a great way to immediately communicate your landscaping focus and set you apart Foldable Card Excite your prospects with a foldable card embedded with a "before and after" view of a garden. It tells a visual story of your services and expertise. Mini- landscaping Tools: Attach miniature gardening tools like rakes or shovels. It's a clever and memorable addition that reinforces your landscaping services. Lenticular Printing You can make use of lenticular printing to create 3D or flip-effect images on your card. They easily communicate what your brand is about and help you seal deals. Check out the lenticular business cards from 4OVER4. They allow you to display all your creative ideas at a glance. Unique Finishing Options A unique finishing is a great way to make your landscaping business cards ideas exceptional. You may consider these finishing options: Embossing or Debossing Elements- Embossing or Debossing brings unique tactile depth to your designs. For instance, raised embossed elements such as your logo and company name convey elegance. Foil Stamping- Foil stamping allows you to highlight specific elements like logo, name, or contact. Spot UV Coating - Spot UV Coating creates a striking contrast between matte and gloss and makes your selected elements pop. Painted Edge- Consider adding a splash of color to your cards. They make your card instantly recognizable even from a distance. Examples of Successful Landscaping Business Cards Do you feel like you require some inspiring examples to help you make up your mind on landscaping business cards ideas to grow your business? That's not a problem. 4OVER4 has a deep catalog of exquisite business card ideas. Browse through our rich design library today. And what's more, you can customize them to fit your branding and style. Tips for Creating Your Own Landscaping Business Card You are likely not a professional designer. So, using a business card maker online is how to create your own card. A card maker allows you to customize and drag and drop elements. Also, 4OVER4 has ready-made templates that allow you to make professionally designed cards in minutes. We have grouped thousands of templates by their industry or color schemes. Printable landscaping business Printable landscaping business offers a wide range of customizable options to create the best landscaping business cards for your landscaping and lawn care service business. With custom landscaping and landscape design business card templates, you can add your own text, images, and logo to make an impression on potential clients. Choose from standard business card templates or customized designs to suit your style. Once you’ve designed business cards that represent your lawn mowing or gardening business, simply upload your file and select your size, paper, and finish options. Our business cards are printed on high-quality paper and can be shipped directly to you. With options to add a graphic or flower theme, you can personalize your landscaping business card design to stand out from the rest. Get started today and see more ideas for customizable landscaping business cards printed. Conclusion Let your creativity shine through with landscaping business ideas that get clients talking about you. And do you have so much to do? Let 4OVER4 do the heavy lifting for you. We are one of the best in the industry, with over 20 years of printing quality business card products.
Sep 28, 2023 
story Large Format Printing for Effective Advertising
Have you ever thought about how rapidly large format printing is evolving? Innovative approaches to advertisements with banners, signs, wallpapers, posters, and so on continue to lead the way for businesses to spread the word. According to Globe Newswire 2020, “the large format printer market is projected to grow from USD 9.3 billion in 2020 to USD 11.2 billion by 2025.” The increasing demand for large format prints in the packaging and advertising industries is crucial for its growth. Do you know which are the most successful campaigns in marketing by brands like KFC, Heinz, or Pepsi? The ones you combine with efficient operations and innovative techniques are the leading marketing campaigns. For instance, including cross-media elements or QR codes in large format poster printing graphics can increase engagement and generate revenues for the sellers. With the passing time, the medium of large format printing services' uses and qualities are continually developing. What was the earlier scenario in print advertising before the era of blockbuster campaigns by Heinz and KFC? Where did this technique emerge in the world of print advertisement? Let us delve deeper. What is A Large Format Printing Service? Large format digital printing services are specialized printing techniques that accommodates large printing projects. Anything printed on a large scale like posters, banners, trade show graphics, wallpapers, mural backdrops, presentation screens, and any other signage and artwork need large format printing in various pretexts. Deeper into the Past At the end of the last century, large format printing came into existence with electrostatic technology, and thus, relatively a new process. Later, inkjet technology came along, usually known as flatbed or roll-fed printing. It was only the Iris Graphics Model 3047 inkjet printing machine available for digital fine art photography. Applicable for short-lasting proofs, Iris Graphic was a high maintenance printing machine. Nash Edition Graham Nash, the rock icon, and his manager, Mac Holbert, first identified the potential of Irish Graphic 3047, and they decided to make long-lasting prints. Finally, in 1999, Nash Editions, along with Epson, was the beta version trial site for Epson Stylus Pro 9500, a revolutionary large format printer. Recently, the pigmented ink was the final shift to enhance the appearance and quality issues associated with earlier inks. Benefits of An Effective Large Format Printing Every business needs exposure and printing large format is one of the best ways to do it. Recently, I came across a larger-than-life music festival poster while driving back home. It had an abstract guitar and drums illustration in vibrant blue and orange colors on a light background. The popping colors and clear, prominent fonts made me Google about the event to know more about the organizers, brand, products, etc. Such is the power of large format prints that create brand recognition and motivate people to take action. And if you are looking for more benefits, read on – Cost-Effective Exposure with Large Format Printing Do you think large format prints for advertising agency use are pretty expensive? You are right to some extent about the cost of advertising agency materials. It represents a substantial expenditure, but the investment is worth the amount spent on large format prints. It is a kind of advertisement that one cannot replace anytime soon. Large format print installation is long-term, making large format printing one of the most cost-effective print materials for significant exposure. Brand Recognition Large format printed banners or billboards are like promoting your business on a loudspeaker. It is the best mode for reaching more and more people. Are you wondering how? The primary goal of large print is to generate brand recognition, get the name of your business out in the crowd, and to your potential customers as well. Installation of promotional signs, window clings, and vertical banners at your store entrance is a great strategy to force people to stop by and move them to take a look inside. Such curiosity may turn passers-by into clients pretty effectively. Large Format Printing Stands Test of Time Have you ever seen a banner or floor graphic fade or torn within a week of installation? Probably not. Large-format printings are designed to last for an extended period. Polypropylene, canvas, or vinyl materials for making the various kinds of large format prints are durable, water-resistant, and weatherproof. It protects them from getting washed away. Using high-quality prints prevents the designs from fading out when exposed to direct sunlight for days and months. There’s no expense of replacing banners, billboards, posters, etc. regularly. Versatile Solution for Business Innovative materials and designs are vital for effective print advertisements, and only the right printing service like 4OVER4 can offer the same. From a range of paper types, quality, finish to an assortment of products, backlit films, and floor graphics, the 4OVER4 range of products is versatile and supreme. The product range is as limited as our imagination, especially when designing creative showcases for companies like IKEA or Marmite. Whether vinyl, fabric or mounted posters, you can make a positive impression in the market by choosing a reputed service. Types of Large Format Prints Advertisements Posters – Large format posters are handy branding tool that has the power to make your events and celebrations grand. It easily attracts the attention of the viewers with bold fonts and vivid colors. There is a range of paper types for print advertisement like 10mil semi-gloss, 32# bright white uncoated, gloss canvas, 10mil backlit film, 7mil polypropylene weatherproof, and more. Signages – No other tool can be as powerful as the large format banner signages. It is a great communication medium to effectively direct a massive crowd of people and encourage them to take action. You may choose any color, text, or image to add to the value of the signages. Apart from creating a strong brand presence, the banner signs remain etched in people’s minds for a long time. Banners – Printing your large format banners online helps you avoid the hassles of going around from one printer to another. Choosing an online printing service also lets you get it delivered to your doorstep without any damages. It is the best way to spread your brand awareness and get your business noticed. Large Format Canvas – Decorating the empty walls is simple with a large format canvas. Whether decorating the hallway or motivating your employees with gloss or matte finish canvas, large format photo printing is the best solution for it. Large Wall Decals – The high gloss or semi-gloss large wall decals printing makes your sudden event plans or short notice product announcements successful. Whether covering a bare wall or marking a particular section of your school or office, you don’t have to spend a fortune on your promotions. Wall decals are cheap as well as a useful mode of advertising for your brand and products. See our large format poster templates . For more exciting and intriguing ideas, consider the impact of a compelling tagline in your ad copy. Conclusion The benefits of large format advertising and importance of a catchy tagline in ad copy for brands like Marmite or IKEA cannot be overemphasized. Advertising with large format printing requires the most images, copywriting, and effort to succeed. People often consider large format printing to be one of the most expensive methods of advertising. But you must always look at the advantages and uses that large format printing offers compared to its price. Once you weigh the pros and cons, the price will never be a factor for considering large format printing for promotions. Do you agree with me? Pen down your thoughts if you still have doubts. FAQs Q: What is a print ad? A: A print ad is a form of advertising that appears in printed media, such as magazines, newspapers, posters, or billboards. Q: What are some examples of famous print ads? A: Famous print ads include Heinz's ketchup ad, IKEA's cleverly designed ads, KFC's impactfully humorous ads, and Coca-Cola's iconic print campaigns. Q: How can print advertising be effective? A: Print advertising can be effective by utilizing clever print designs, targeting the right audience, conveying a strong message, and creating visually striking ad campaigns to raise awareness. Q: What is the importance of a tagline in a print ad? A: A tagline in a print ad is crucial as it sums up the key message of the ad, helps in brand recall, and reinforces the brand's identity. Q: How can businesses learn from the best print ads? A: Businesses can learn from the best print ads by studying successful ad examples from brands like Heinz and Pepsi, analyzing the strategies used by top advertisers, and understanding how to create impactful print campaigns. Q: What are some examples of iconic print ads? A: Some examples of iconic print ads include the 'Look Twice' campaign by the Schusev State Museum of Architecture, the 'Got Milk?' ads, and the 'Share a Coke' campaign by Coca-Cola. Q: How can a print advert stand out from the competition? A: A print advert can stand out by being creatively designed, using clever messaging, targeting the right audience, and offering a unique perspective that captures attention.
Feb 25, 2011 
story Large Format Printing Quick Guide: The File Prep Basics
Large format printing is a marketing solution that has increasingly grown in popularity. The main goal is supporting maximum print roll width as its name suggests. The uniqueness of this printing technology is that it gives you the luxury of working with a larger area. At 4OVER4.COM, large format printing consists of car magnets, yard signs, oversized vinyl banners, see-through window vinyl, mesh banners, pre-designed banners, white window cling, fabric banners, aluminum signs and PVC rigid plastic. These coveted large-scale prints are suitable for materials that have visual or graphic-heavy designs. Their wide texts and images make large format prints highly-effective advertising mediums. Rather than printing on individual sheets, roll prints are used in this cutting-edge technique. Creating more impact, these prints, also know as grand printing or wide-format printing, attract many more customers than standard ones. Understanding Large Format Printing File Prep To help you better understand this technique, we’ve come up with a quick guide for large format printing: from file prep to final printing. Now you’ll be able to showcase your business in style! File Prep In order to prep a file for output to a large format printer, the rules of standard printing don’t apply, so special considerations must be made. With the correct file prep, printing will go smoother. It’s vital to establish the correct proportions and size at the beginning. Ensure all your photos are CMYK. You must also consider bleeds –the standard bleed for wide format printing is 0.125 inches. If you're finishing your mesh banner with grommets for effective mounting, we suggest leaving two inches between your live area and the trim. Resolution When it comes to resolution, you must take into account that your signs, banners and other large printing formats will be viewed from far away. In other words, the viewing distance of each print is important when considering resolution. One way to measure resolution is dots per inch (DPI.) Dots per inch is just the exact number of individual dots that fit in one inch of a large format print. For dynamic prints with crystal clear reproduction, we suggest using high-resolution digital images with a 300 DPI. Simplicity and clarity are imperative for getting your message out. Keep in mind that, if you don’t have your own photos, be sure to use well-established websites when looking for images for your prints. This way, you won’t infringe on any copyright laws. Design Requirements When designing your large format print, whether it’s a car magnet or an aluminum sign, you must meet the following design requirements, ensuring your print has the impact you’re going for: Easy-to-read fonts. Even if font styles vary, when designing a banner, sign or other large format print, it’s imperative to use fonts that are large enough to be seen from a distance and extremely easy to read. Use only one or two types of font on a large format print design. Don’t forget that straightforward and simple is better than curvy and complex. Attention-grabbing colors. Certain colors like yellow and red grab attention faster. For large format prints, work with basic white and black with red or yellow. Always use bold colors instead of pastel colors for most signage. Here at 4OVER4.COM, our staff of print experts can help you make the most dynamic selection. Uncluttered look. Since they are specifically designed to be eye-catching, large signs should not be overly wordy. Use headers and bullets to help clarify your message. Even if you’re using vivid colors, it’s imperative to include enough white space in the design to ultimately avoid a cluttered look. Dimension Requirements Scale it down to print large. Dimension requirements will fluctuate according to the program you choose to use. Nevertheless, it’s a great idea to use a vector program that lets you work at a smaller scale and later allow the printer to scale it up. We suggest printing a smaller scaled version prior to sending your final product to the online printer for best results. This will automatically let you catch any issues before it’s too late! Final Printing Once your design is ready, save the file in PDF or EPS format. We recommend PDF for the image in addition to vector based designs, as both image compressions and vector quality can be handled more effectively. Before you upload your design file using our Instant Price Calculator, open the file you just saved. Review all the text and graphics one more time, ensuring the dimensions are exactly what you expect. Upload the file and get ready for final printing! File Prep is Easy With 4OVER4.COM's Help We hope this information comes in handy, and that this large format printing file prep quick guide ensures a successful outcome for your print project. As you can see, designing a large banner or sign for a convention, conference, tradeshow or corporate event can be an intimidating experience, but not when you have all the valuable information you need at your fingertips. Have you taken advantage of large format printing in the past? We’d love to hear your thoughts and insights. Please feel free to kindly leave a comment below. Now it's time to sign up to get 30% OFF your first order with 4OVER4.COM! Our dedicated customer service team can help you create your own print ready, high quality products with our wide variety of printing services.
May 2, 2017 
story Learn the Benefits and Uses of Printing Promotional Flyers
Every business has a brand message attached to it. It is associated with a vision, a mission, a value that defines the company’s outlook and ideas. The promotional flyers play a vital role in reaching such messages at your customer’s doorstep at a minimal cost. Whether you wish to organize a special event like a music concert or a festive sale, letting people know about the event is the primary need of the situation. Promotional flyers Source Newspapers, television, or billboards are expensive options and can be tough on your budget. Social media is not a tangible medium. So, the flyers and brochures printing are tried and tested mediums to reach the customers at a minimum budget. Learn more about printing promotional flyers, its uses, and benefits. What are Promotional Flyers, and what is its usage? If you want to reach your message door to door to your target market, flyers are the best cost-effective medium to promote your message and business . Flyers are advertising on a single sheet of paper that you can distribute among the public. This way, you can easily promote your business , any special event, seasonal discounts, etc. to your customers and make them aware of the message. There are several benefits of flyers. It is an affordable and cost-effective tool to reach the masses individually. The business flyer or pamphlet printing helps to promote seasonal campaigns for marketing. The survey conducted by Direct Marketing Association reveals that 89% of consumers remember a leaflet or flyer, 45% pins it in a visible area like a refrigerator, and 84% of the people respond to a flyer with a discount coupon once they receive it. Therefore, the FMCG brands, retail chains, restaurants, etc. benefit a lot with custom flyer distribution and printing. Benefits and Uses of Flyers Easy Circulation Flyers are ideal for broad public distribution and mass production. You can easily circulate the flyers in a large group by hiring people for the door to door pamphlet distribution. Your customers can use flyers as newspaper inserts, mailers, magazine inserts, or hand out manually to the passer-by on the street. At times, the flyer distribution service can be seen in the parking lot, where they place the promotional flyers on car windscreens. You may use the full-color flyers to staple it along with the receipt and drop into the grocery shopping bags. You can stock flyers in prominent public locations like supermarkets and petrol pump for the public to pick up on their own. 4OVER4 is the ultimate destination to partner with, for turning your marketing strategies and ideas into life. Wider Targeted Reach with Promotional Flyers An eye soothing flyer with QR code to make it interactive. The flyers are tangible and reach the customers individually in person through various distribution platforms. So, for targeting individually, flyers are the most effective means. The people undoubtedly receive the flyers, but their response depend on the flyer’s design and its appeal. The message on the flyers and the design are two primary elements that your potential customer lookout for when responding to your pamphlet. If there is an easy call to action like avail 30% discount for Black Friday or Thanksgiving with great design and color, your customers can never ignore the promotional flyers. Cost-Effective When you place a bulk order for promotional custom flyers, it is not only more affordable but also great for high volume mass distribution. It is the reason why thy SMEs, small businesses, and start-ups are choosing flyers over large format printing for regular word of mouth promotions. With 4OVER4 coupon codes and discounted deals, you can make your bulk promotional flyers printing even more cost-effective. Print Discount Coupons on Promotional Flyers Do you want to launch heavy discount seasonal campaigns to attract more and more prospects and retain the existing clientele? The addition of a discount coupon in your business flyer can serve two purposes – make it more attractive and instantly attract the customer’s attention. Add a rip card as a tear-off coupon on your flyer to ensure offers and deals given to only the customers with flyers. It makes your business flyer more precious. Instant Response You will notice that whenever the customers receive a flyer, their immediate response is to get rid of it. They do not even take a minute to read the message on the flyer and allow the brand message to set in. The instant response is mostly negative. In order to change the customer response from negative to positive, your flyer needs to create some impact. For creating impact, the paper stock and the design are the two most vital elements that must be 100% unique and eye-catching. Use for Referrals The small pamphlets have the power to become viral in no time when they are used as referrals. Flyers are great for referrals as they become viral in a short while. It is like word of mouth marketing where one person receives a flyer and get impressed to pass it on to someone else, and the chain continues. This way you can create awareness for your message among the clients and also create a communicable response. Calculable Outcome A flyer with a rip card attached to it. Using the business promotional flyers in your marketing campaigns help you to gauge the results for the day easily. Track the number of flyers you have ordered for printing vs. the number of flyers turned in. The effectiveness of your campaign is easily judged by printing individual badge numbers or QR codes on the flyers. By doing so, you can track the best location where flyers distribution worked effectively. In short, promotional flyer printing help to understand consumer behavior. Customize Business Flyers with 4OVER4 The promotional flyers reap in fruitful results in business marketing. Now that you are aware of the benefits and uses of the flyers for your business, customize it. Use high-quality paper stock, great attractive fonts, and colors to print with 4OVER4. We offer innovative and premium quality printing of flyers for best effective results. Place your order online and get your marketing materials delivered at your doorstep within 3-4 business days. Connect with 4OVER4.COM for eccentric flyer printing services.
Nov 22, 2019 
story Learn the Features and Benefits of Using Barricade Tapes
Have you ever noticed the brightly colored tapes at the construction site boundaries or while a visit to any Government building? The barricade tapes lessen the workplace injuries or block the staff area or any other restricted dangerous areas. You may also refer it as warning or caution tapes. For occupational safety and health administration, the warning tape plays a significant role. 4OVER4 is one of the leading online platforms offering danger tape or caution tape customization according to the need of your company. Let’s delve deeper into the types of barricade tape and its benefits. Yellow color tape as a warning sign Features of Caution Tapes Resists drooping or wilting even when you stretch it over long distances Resilient to dampness and humidity Stays flexible in cold temperatures You can find it in a variety of warning message customization Types of Barricade Tapes Two essential factors distinguish barricade tapes – the color and the uses of barricade tapes. According to the rules set by the American National Standards Institute , barricade tapes are of five types based on color. They are red, yellow, green, orange, and blue. Every color has a particular objective associated with it. The red color denotes a stop sign, danger, or fire. The yellow color refers to the caution. The green color identifies with an area to stock safety tools. Raise warning with the orange color. The blue color barricade tags refer to the informational symbols. Every color caution tape has its specific function or uses, and you must use the right type considering the real purpose to safeguard compliance of rules. As per usage also there are five types of barricade tapes – caution or hazard tape for hazardous areas, construction tape for job sites, traffic control device tape, firefighter tape, law enforcement, or police tape. The team at 4OVER4 thoroughly understands your requirement and customize the caution tapes accordingly. We offer high quality 3” to 6” durable and reliable barricade tape tags within five business days. Benefits of Barricade Tapes Danger warning barricade tape[/caption] You are already aware that the danger barricade tapes are a vital safety tool used for several purposes. It is mostly a must use safety aide, directed by several rules and regulations. The primary advantages of barricade tapes are – Safety with Barricade Tapes Barricade tapes are usually used for safety issues, and it is also one of the most significant benefits of this tool. The companies use caution tapes to restrict a certain area that is dangerous or prone to hazards. It may be a construction site, open electrical wiring work or undergoing work, sudden road mishaps or accidents, or any hazardous area that may be dangerous for people and their health. 4OVER4 team is a blend of skill, professionalism, easy-going nature, and zeal to deliver the best to the customers. So, secure your job sites with the word of caution using the barricade tapes. Controlling the Flow with Caution Tapes You can see the use of warning tapes in several places like government institutes, hospitals, banks, etc. You may also find the barricade tapes to direct people in a queue like ticket counters, airports, etc. and in some of the offices too. Restricting the flow with Warning Tapes Apart from driving the crowd in one direction, the warning tapes may also be used to limit people from a specific area or limiting the traffic flow. It is often used to identify and control certain areas where the general people are not authorized to enter. We can customize your message according to your needs and print the polyethylene tape. Health & Safety Compliance with Barricade Tapes Information included barricade tapes There are various industries and several regulatory authorities to supervise each one. Such powers guide the barricade tapes usage as a vital measure for restricting physical hazards and ensuring health and safety. Nearly, all industries use caution tapes, which is a mandatory safety tool. Ensure Safe and Environment-Friendly Printing with 4OVER4 Now, that you are aware of the types, benefits, and uses of the barrier tapes, ensure to purchase the right tape for the right purpose. In harsh weather conditions like heavy rains, blizzards, and fogs also you don’t need to worry about the warning tapes. When you order your barricade tapes printing with 4OVER4, we make sure to use perfect colors that are highly visible and long-lasting with warning clarity. If you prefer using biodegradable products, we offer Green Printing , which is 100% safe, non-toxic, and completely environment-friendly. Make the right choice of products and the 4OVER4 online printing platform deliver the order at your doorstep.
Dec 1, 2019 
story Learn What to Do with the Back of Your Business Cards
Business cards are no longer just white paper and black text. Standard business cards with a modern twist can attract attention, make a statement, and represent your entire business on a 3.5” by 2” piece of card stock. Today, there are even plastic business cards that are transparent and virtually indestructible. Business card printing options have a variety of options to customize your calling card so that you can make sure your card stays at the top of the pile. One way is to utilize the extra real estate on the back of your business cards. What Should You Include on a Business Card? Source Your business card is how people remember you and have the information to contact your business. So, the first thing you need is your name – first and last – along with your job title and use the back of your business cards as well. You’ll also want to include a phone number and email. Be sure to include your address if your business has a physical location. If you have an online business or work from home, you may want to exclude it from the card complete. Instead, make sure to have a comprehensive “About Us” page on your website. Additionally, it’s not recommended to pass out your home address on a business card. Are Double-Sided Business Cards a Good Idea? Double-sided business cards back, back of card take advantage of all available space. You can double the amount of information on your card, or space it out, so it is easier to read. Using the business card can also give you another opportunity to enhance your brand. For example, you can use one side to write all the important information, and the other side to showcase your business. What Kind of Finish Should You Use at the Back of Your Business Cards? Black business card with golden logo at the back Many people like to write on the back of your business cards. Especially after a networking event, you can write down notes of who you met and what you talked about. After all, you should only exchange business cards after you’ve had a meaningful conversation with the person. This authentic connection is the basis for additional networking and communication after the initial meeting. There are many different finishes to choose from. A glossy finish is best for detailed images with a lot of colors but ink can easily smudge if you try to write on it. On the other hand, a matte finish is better to reveal texture, more legible, and better to write on. So, if you intend to write on the back of your card, choose a matte finish. If you want to use the back of your business cards to showcase your business with images and design, you can choose matte or glossy, depending on your company’s brand image. Add QR Code at Back of Your Business Cards to Get Interactive Another way to utilize the back of your business cards is to include a QR code. A QR code eliminates the need for your customers to type out long URLs by hand. Instead, cardholders just need to scan the QR code using their smartphone to pull up the intended URL. Your URL can link to anything, such as your homepage, a video about your company, or a landing page that the user can enter their email to join your mailing list. Be sure to preface what the QR code leads to with a few words. Get Social Blue color visiting card back with socials More and more businesses are getting social. They are able to connect with customers on different social media platforms, such as Facebook, Instagram, and Twitter. Marketing expert Dr. Jeffrey Lang found that buyers were more inclined to make a purchase if a company contacts the potential customer a minimum of seven times within 18 months. Social media is a type of contact that builds familiarity and trust. One way to contribute to the sales process is to include all your social media handles on the visiting card back. Potential customers will be able to follow you and keep updated with your company. Get Inspired The back of your free business card template is a great opportunity to define who you are. Many companies add a tagline, their unique selling point, or an inspirational quote that resonates with their brand voice. For example, an interior designer may write, “Your white space has infinite possibilities.” Get Creative with Back of Your Business Cards Many entrepreneurs treat the back of their visiting cards like their portfolio. Those in the visual arts field may showcase their photography, graphic design skills, and illustrations. Other businesses may incorporate a bold pattern or a colored background that is in line with their business card design. You can also take an artistic photo that shows an example of what your company can create. For instance, if you may use a photo of a cake you just decorated or an image of your restaurant’s interior. Get Marketing Black color card back with QR code Printing on the back of your business cards template will maximize your marketing real estate. You can include contact information, an interesting statistic or hook that will convince customers to look you up or go to a landing page via a QR code. For example, an accounting business may say, “Learn the top 5 accounting mistakes that small businesses make” with an accompanying QR code that links to the business’ blog article. Alternatively, you can offer a discount that is too good to pass up. Including a special offer or discount is a great way to entice customers to shop on your website or see you in person. If you are an online business, you may need to include a one-time welcome discount code underneath the offer. Last Thoughts for the Back of Your Business Cards Your business card ideas is a representation of who you are and your business. Whether you choose custom vs. standard business cards , they should always look professional and be in pristine condition when you hand them out. Single-sided cards are a great option if you are on a budget. Double-sided professional business cards increase your marketing space and can also leave a lasting impression so, always try to use the back of your business cards as well. 4OVER4 printing service offers a variety of high-quality creative business cards, premium ultra thick options, as well as specialty eye-catching cards that can set your business apart. Contact our dedicated customer service team to learn more.
Dec 12, 2019 
story Lenticular Cards - The Best 3D Business Cards in the Market
source Do you want to stand out in the crowd and give a tough competition to your competitors? Choose the 3D lenticular cards for business that are printed with 2 or 3 images and can be animated from one to the other. Unlike the standard business cards, 3d business cards have extraordinary effects when they are moved and tilted while offering it to the clients. 3D Lenticular Cards Printing With so many styles of 3d lenticular cards out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your lenticular business card printing will communicate what your brand is about and help you seal the deal with your clients. Don’t be afraid to get an original 3d lenticular cards just like the one we’ve shared here. After all, the right one might just be what sparks the interest of a new customer! Let your creative self shine by displaying all your amazing ideas on a blank lenticular card that you can customize with different designs and get a feel of what the final look will be.
Aug 5, 2020 
story Lenticular Printing: Guide to Popular Effects | 4over4.com
Lenticular printing has been around for over a century, and it has greatly changed with new technology. It changes the printing landscape in many ways as it continues to grow. In this guide, you will learn about the basic terms, types, and different effects used in lenticular printing. The Basics of Lenticular Printing Lenticular printing relies greatly on the foundation of lenticular lenses, and the lenticular images they bear. A lenticular image is created by combining two or more desired images to be used in the printing process. They are built using a thorough method called interlacing , where two or more images are divided into tiny strips. They are then combined as a single image through numerous specific arrangements. When partnered with the lenticular lenses, these varying arrangements shape how the desired effects are seen by the viewer. For example, strips arranged horizontally will create different effects as opposed to the strips that are arranged vertically. The difference lies in the binocular disparity or the dissimilar image location of your eyes. Simply put, it affects how the images are seen individually by your left and right eye. This dictates the effect of the lenticular print. By themselves, the lenticular images also control the effect. For example, different images are used when opting for the traditional lenticular printing effect called flipping . This is to show a sudden change in the images as needed. However, for advanced effects like 3D printing, the image stays constant while the angles vary, creating the illusion of surface depth. By magnifying focal points and images, they also create the illusion of change, movement, or depth in their imagery. When the desired effect is chosen and the lenticular images are processed, they are then printed for their intended purpose. From sports merchandises to business cards, lenticular prints have been in the spotlight. They graced the magazine cover of Rolling Stones and classic movie posters like Matrix and Species II. Types of Lenticular Prints Traditionally, lenticular prints are divided into three main categories depending on the angle variations required to change the images. They are as follows: Autostereoscopic prints – With this kind of lenticular printing, the images that are used only vary in tiny details. The small, subtle changes in the images cause a smoother, gradual view of the picture. Generally, these images are different angles of the same image so that it provides different views to individual eyes. This triggers a visual illusion of depth called the 3D effect. When the 3D effect can finally be viewed without the use of additional equipment, there we have the autostereoscopy. Motion prints – Utilizing the “medium” spacing, motion prints specialize in creating an illusion of movement using different images. Mostly sequential images, they bear small differences with each other so the transition eases the view to the next image smoothly. This effect is used to create the animated motion effect , as well as the zoom and morph Transforming prints – This is the more known example of lenticular printing. Transforming prints use images that are much different from each other. The lenticular lenses it uses are also quite different as they allow for a larger angle change between images. In a sense, transforming prints are used so that viewers can see the drastic difference in images quickly and clearly. Types of Lenticular Printing Effects 3D effect – This is one of the most famous lenticular printing effects out there. This particular effect specializes in giving new perspectives to common designs. Using stereoscopic prints, the 3D effect creates the visual illusion of depth and distance among the objects in the image. There are two kinds of 3D effects in lenticular printing. The first kind is the layered 3D effect . In this, the individual objects in the images are separated in layers, creating the illusion of natural depth from the inside. The second kind is the volumetric 3D . Although slightly more complex, this effect produces a kind of realism that is unparalleled by other techniques. 3D effects are highly versatile. They can be incorporated into most lenticular design styles and images. Proper focal points and color considerations play a large role in 3D effects. Bright imagery for the foreground and neutral colors in the background are highly recommended. Morph effect – Morphing effect is challenging to create, requiring a different level of skillset, equipment, and overall technical setup. First, you need two different images to combine. After choosing the images, you must create the morphing transition using complex programs and algorithms. These transitions are then placed in between the two original images to show the flow of gradual change. Lastly, with the image conversion that transpired between the two images, the illusion of transformation or morphing is created. Morphing works best when the images are similar in structure. Color, shape, and background affect the morphing. When the images are not similar enough, they produce an unfavorable effect called ghosting . Ghosting happens when an image vaguely appears on top of the other because of their huge visual difference. If the images are structurally similar, then the morphing will be clean. Morph effect is mostly seen in product promotions. It is often used in showing changes in features like in facial soaps and skin cream advertisements. Source Zoom effect – Another highly sophisticated effect, zoom effect, utilizes two illusionary movements. The leap-out effect with the zoom-in, and the jump-back effect using the zoom-out. It uses a series of compatible images, enlarging and shrinking on a single graphic as its focal point. The Zoom effect can consist of multiple objects and even entirely different images. Lighter tones for the moving focal points and darker backgrounds allow for a great effect with zooming. Animation effect – Probably the most complex lenticular effect, animation effects are popular because of the quality it brings to the table. With animation effects, multiple frames of sequential shots are to be collected. These images need only vary slightly from the next so it can capture the full motion of the total action. Typically, the images that are used for this come from sequential still shots or master video frames. Storytelling is important with animation effects. It shows a clear beginning and end to the motion, which works great when showing a passage of movement. When done correctly, the end product is similar to a very short movie clip. Flip effect – Probably one of the oldest effects in the lenticular printing scene, image flipping is undoubtedly a classic. Although one of the most common card effects, it is also traditionally the most powerful effect. Drastic changes are shown immediately as the contrast between two varying images is quite strong. It allows up to three individual images to be combined and viewed at different angles. What it lacks in elegant transition, it makes up in speed and simplicity. Less is more for flip effects, and for optimal usage, only 2-3 images are mostly used for the effect. However, the images to be used can be up to 6 in maximum. Although simple in nature, it is still one of the most effectively eye-catching and versatile techniques in lenticular printing. The ‘classic’ style it bears makes it easier for viewers to connect to it rather than standard business cards. Flip effects utilize images with large viewing angles so the observer clearly sees the changes that are appearing and disappearing. It also helps avoid the ghosting of the images. It is mostly seen in ‘cause and effect’ or ‘before and after’ product advertisements. Combination effects – With all these effects available, combining them can create amazing results. One of the most notable combinations of these effects is the 3D lenticular flips. The visual depth and distance created by the 3D effect give the flip effect more emphasis. Combining effects enables a stimulating interaction between the print and the viewer. Of course, these methods require skill and industry experience as the creation of effect combinations can be quite complicated. For example, there are 24 individual images to tend to when a 3-flip effect is added to a 3D effect. Compared to a standard flip effect with only 3 images this is a big difference. As 3D and flip are two of the most versatile effects, their seamless combination creates visually stunning and aesthetically pleasing designs. Some notable examples of this effect are 4OVER4.com’s 3D lenticular business cards and postcards. These business cards and postcards deliver visually balanced imagery while sending a clear message to its viewers. Level up Your Marketing with Lenticular Printing Here at 4OVER4.com, we allow customers to visualize the grandness of their desired design. We execute it with as much brilliance and elegance with lenticular printing that will surely make your audience remember you. 3D lenticular business card designs and postcards are available upon order within the site. More complex designs such as 3D + flip combinations, 3D + animation combinations, and even 5D depth effects are available on custom projects. So what are you waiting for? Create stunning full color, marketing materials with us and level up your business today!
Jun 12, 2019 
story Let Us Sticker Bomb With Amazing Stickers
In today's world of self-expression and branding, stickers have emerged as powerful tools for individuals and businesses alike. From laptop covers to street poles, stickers and labels have become canvases for creativity and statements of identity. In this comprehensive exploration, we delve into the fascinating world of sticker bombing, exploring the versatility of adhesive vinyl stickers , the art of branding, and the allure of cool and interesting designs. What are cool stickers and why are they popular? Cool stickers are trendy, eye-catching vinyl decals that can be used on various surfaces like laptops, water bottles, skateboards, luggage, and more. They are popular for adding personal flair and style to everyday items. The Evolution of Sticker Culture Stickers are great and they have undergone a remarkable evolution, transcending their utilitarian origins to become symbols of personal expression and cultural significance. From the counterculture movements of the 1960s to the modern-day graffiti art scene, stickers have played a pivotal role in shaping visual landscapes and sparking conversations. The democratization of sticker production has fueled this evolution, with advancements in technology making it easier than ever for individuals to design and create their own custom vinyl stickers. The Strategic Role of Cool Stickers in Branding For businesses, stickers have become indispensable tools for branding and marketing. In an increasingly competitive marketplace, establishing a strong brand presence is essential for success. Stickers offer a cost-effective way to enhance brand visibility and leave a lasting impression on customers. Whether it's a sleek vinyl sticker adorning a laptop or a bold bumper decal, stickers provide a tangible representation of a brand's identity and values. By leveraging customizable sticker templates and creative designs, businesses can effectively communicate their message and connect with their target audience on a deeper level. The world of sticker design is as diverse as it is dynamic. From minimalist illustrations to vibrant patterns, there's a sticker for every taste and style. Cool stickers featuring pop culture references, quirky characters, and eye-catching graphics have captured the imagination of enthusiasts worldwide. With the availability of sticker sheets and custom vinyl stickers, individuals and businesses alike have the freedom to unleash their creativity and create stickers that reflect their unique personalities and interests. Whether you're looking to add a touch of personality to your laptop or make a bold statement on the streets, the possibilities for cool and interesting sticker designs are endless. Practical Applications and Creative Uses Sticker bombing isn't just about aesthetics—it's also a practical way to customize everyday items and spaces. Laptop stickers, for example, not only add personality to your device but also serve as a form of personalization and identification. Bumper decals can convey messages, showcase interests, or promote causes. Additionally, sticker bombing or bumper stickers can be used as a form of guerrilla marketing, with strategically placed stickers generating buzz and intrigue. From enhancing product packaging to transforming urban landscapes, stickers offer a versatile and impactful means of self-expression and communication. At the heart of sticker bombing lies the artistry of vinyl stickers. Unlike traditional paper stickers, vinyl stickers offer durability and weather resistance, making them ideal for outdoor use. The kiss-cut sticker technique allows for precise cutting, ensuring clean edges and seamless integration into any surface. Whether you're a street artist creating large-scale murals or an individual adding flair to your personal belongings, the versatility of vinyl stickers knows no bounds. With advancements in printing technology and materials, the possibilities for creativity are endless, allowing artists and designers to push the boundaries of sticker artistry. Exploring Customization and Personalization What are vinyl stickers and how can they be used? Vinyl stickers are adhesive labels made from a type of plastic called vinyl, which is durable and resistant to moisture and fading. They can be used for various purposes such as decoration, branding, or labeling, and are often used on surfaces like cars, windows, and laptops. One of the most compelling aspects of sticker bombing is the ability to customize and personalize designs to suit individual preferences. From creating custom sticker sheets to designing bespoke kiss-cut stickers, the process of customization empowers individuals to express themselves in unique and meaningful ways. Whether it's commemorating special occasions, celebrating milestones, or simply adding a personal touch to everyday items, custom vinyl stickers offer a canvas for self-expression and creativity. Conclusion Sticker bombing with amazing stickers is more than just a trend—it's a celebration of creativity, individuality, and self-expression. Whether you're a seasoned artist, a business owner looking to boost brand recognition, or simply someone who appreciates cool and interesting stickers designs that can win the hearts of people, stickers offer a canvas for unlimited possibilities. So go ahead, unleash your imagination, and let your stickers do the talking. With the right combination of creativity, craftsmanship, and strategic thinking, the world is yours to sticker bomb. FAQs Q: Where can I find a sticker pack with a variety of designs? A: You can find sticker packs with a variety of designs on websites like Amazon.com, offering options such as graffiti stickers, neon stickers, waterproof vinyl stickers, and more. Q: How can I apply a sticker decal to my laptop? A: To apply a sticker decal to your laptop, first, clean the surface thoroughly, then carefully peel off the backing of the decal and apply it to the desired area, smoothing out any air bubbles. Q: Are waterproof vinyl stickers suitable for water bottles? A: Yes, waterproof vinyl stickers are designed to withstand moisture, making them perfect for use on water bottles, laptops, and other items that may come into contact with water. Q: What makes graffiti stickers different from other types of stickers? A: Graffiti stickers often feature urban-inspired designs, bold colors, and edgy artwork, making them a popular choice for adding a street-art vibe to personal items like laptops, skateboards, and luggage. Q: Where can I find stickers for kids that are both fun and educational? A: You can find stickers for kids that are both entertaining and educational at various online stores, offering options like animal stickers, alphabet stickers, and more to engage young learners. Q: How do laptop decals differ from regular stickers? A: Laptop decals are specifically designed to fit the dimensions of laptop surfaces, often featuring intricate designs or patterns that can enhance the look of your device without leaving residue when removed.
Aug 28, 2020