Printing Articles - Stories, Ideas and Advice

Expert tips & insights from 25+ years in the printing industry

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Health and Beauty Labels That Make a Product Look Worth the Price

Health and Beauty Labels That Make a Product Look Worth the Price

Health and beauty labels read premium on synthetic stock with a matte or soft touch laminate. See which stock, size and finish each container needs.

Tobias Reed
Health Poster Design Ideas for Clinics, Schools, and Campaigns

Health Poster Design Ideas for Clinics, Schools, and Campaigns

Health care displays start with viewing distance. One inch of cap height per ten feet, plus the sizes for sinks, corridors, lobbies and school halls.

Sofia Ramirez
Luxury Business Card Ideas With Raised Lettering and Rich Texture

Luxury Business Card Ideas With Raised Lettering and Rich Texture

Raised lettering business cards build the type into a ridge you can feel. Compare raised foil, raised spot UV and holographic, and what each costs.

Sofia Ramirez
Mug Design Ideas That Turn Blank Cups Into Gifts People Keep

Mug Design Ideas That Turn Blank Cups Into Gifts People Keep

Mug design ideas for gifts, staff swag, and retail shelves, with wrap layouts, handle clearance, color rules, and artwork prep that survives dishwasher cycles.

Sofia Ramirez
Pet Wall Graphics Design Tips That Pull Customers Through the Door

Pet Wall Graphics Design Tips That Pull Customers Through the Door

Wall graphics design tips for groomers, vets, and pet stores. Choose sizes, wall surfaces, and artwork that photograph well and bring walk in traffic inside.

Sofia Ramirez
Print Flyers That Boost Event Exposure and Fill Seats

Print Flyers That Boost Event Exposure and Fill Seats

Print flyers boost event exposure fast. Learn placement, sizing, paper, and call to action tips that fill seats and lift turnout for your next live event.

Jordan Kim
Is Print Marketing Dying or Quietly Outworking Digital Ads

Is Print Marketing Dying or Quietly Outworking Digital Ads

Is print marketing dying? See where print advertising still outperforms digital, which formats keep working, and how to run both together. Read the argument.

Marcus Chen
Stacking Daily Deals and Coins on One Print Order

Stacking Daily Deals and Coins on One Print Order

How daily deals, coins and quantity breaks combine on a 4OVER4.COM order, and the order to apply them in so the total comes out lowest.

Jordan Kim
Spa Print Marketing Ideas from Magnets to Treatment Menus

Spa Print Marketing Ideas from Magnets to Treatment Menus

Spa print marketing ideas that fill the booking calendar: appointment magnets, treatment menus, gift certificates, and referral cards clients keep at home.

Marcus Chen
Startup Poster Ideas That Motivate Teams and Show Your Culture

Startup Poster Ideas That Motivate Teams and Show Your Culture

Ten startup poster ideas worth a wall, with the size each one needs. 24 by 36 in for the mission, 18 by 24 for goals, 11 by 17 for a set of firsts.

Tobias Reed
Trade Show Marketing Strategies That Fill Your Booth and Your Pipeline

Trade Show Marketing Strategies That Fill Your Booth and Your Pipeline

Trade show marketing strategies that fill a booth, from pre show outreach and booth graphics to giveaways and the follow up that turns badge scans into buyers.

Marcus Chen
The Print and Digital Marketing Mix That Actually Works

The Print and Digital Marketing Mix That Actually Works

Where print beats digital, where digital beats print, and how to split a small marketing budget between them by the job each channel is actually good at.

Marcus Chen
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