Custom Die Cut Labels

Cut the Label to Fit the Brand, Not the Box

A round jar seal, a shield badge, or a mascot silhouette lands cleaner when the label is trimmed to follow your artwork instead of sitting inside a plain rectangle. That is what a die-cut label does: it is cut to the exact outline you want, with no dead space around the shape, so the outline itself does part of the branding before anyone reads a word. Die-cut labels start at $93.37 for a set of 25 and hold a perfect 5 out of 5, printed in-house since 1999.

A die-cut label goes on a product you sell, printed full color on the front, and the custom cut makes even a 2" x 2" seal look finished. Rectangles, rolls and clear stocks are on labels printing.

Twenty-five labels, roughly $3.73 each, let you test a new shape on real jars before you commit. Once the shape works, a production run in the thousands brings each label down to cents.

What Are Die-Cut Labels

Die-cut labels are custom-shape adhesive labels cut to a specific outline rather than a plain rectangle, printed full color on the front in 16 sizes from 2" x 2" up to 11" x 11", on any of 6 materials. People reach for them when a square sticker would feel generic: product and packaging labels, jar and bottle seals, logo badges, warning and instruction labels, and laptop or gear decals. Because the cut hugs the design, the label looks stamped on rather than stuck on. If you want the familiar rectangle instead, the Custom Labels cover that, and the die-cut version sits right beside it as the one shaped to your art.

Die Cut Label Materials

Six materials run on this product, three papers and three films. Match the material to where the label lives, because the shape only holds up if the stock survives the surface it lands on.

The short version: if the label will meet water, condensation or a scrub, order vinyl. If it will be written on, order uncoated. If it sits on a shelf and has to sell, order Hi-Gloss UV.

What Size and Shape Should a Die-Cut Label Be

Size and shape are two separate choices here, and both matter. On size, you get 16 stock options that step from a small 2" x 2" seal all the way up to an 11" x 11" panel, plus a custom size if none of the presets fit, up to 11" x 11". On shape, you pick from four cut styles: straight corners for a crisp square, 1/8" rounded corners for a softer edge that resists peeling, or a basic custom shape when the outline should track your artwork. Every label ships kiss-cut on sheets, so each one peels off cleanly while the backing stays put. For pre-cut rolls off a liner, the Custom Shaped Roll Labels run the same idea on a reel.

Material, shape and layout decide how a die-cut label holds up and how it looks on the shelf.

Die Cut or Kiss Cut

The two words describe how deep the blade goes. A true die cut goes through the label and the backing together, so each label comes away as a separate piece with its own paper backing behind it. A kiss cut goes only through the face material and the adhesive, and stops at the backing, so the backing stays a full square sheet and the shape lifts off it.

These labels ship kiss cut on sheets, whichever outline you choose: straight corners, 1/8" rounded corners or a basic custom shape. That is the format most people want in practice. The sheet stays flat in a drawer, nothing curls at the corners in a shipping box, and a worker at a bench can peel one label at a time with a fingernail at the edge of the shape instead of chasing a loose die cut piece around the table.

Full die cut singles are easier to hand out one by one, at a counter or in a mailer. Kiss cut sheets are faster to apply in a batch, which is what a production line, a kitchen or a packing bench is actually doing.

Match the material to where it lives

The material sets the whole feel and durability of the label. Uncoated reads natural and takes a pen, Semi-Gloss lifts color cleanly, and Hi-Gloss UV makes a photo or logo pop with a wet-look shine. When the label needs to survive moisture and handling, move to film: White Vinyl Permanent locks down for good, White Vinyl Repositionable lifts and reapplies without tearing, and Clear Label Permanent disappears into glass for that no-label look. For a shimmering metallic face on a product label, the Custom Metallic Labels carry that finish across a whole order.

Let the shape carry the design

You draw the outline of a die-cut label yourself. Cut it to your logo outline, a badge, or a rounded seal, and the edge itself signals care that a plain rectangle never will. Keep the important art inside the safe margin so the cut never clips it, and the finished label looks deliberate from across a shelf. When you want the same custom cut as a peel-and-stick you hand out rather than a product seal, the Die-Cut Stickers are built around exactly that.

Design it without a designer

Begin with a professionally built layout below, set your colors, copy and logo in the online editor, then draw the cut line as one smooth closed path around the design and keep the art inside the safe area before you upload.

How Much Do Die-Cut Labels Cost

Die-cut labels start at $93.37 per set of 25, about $3.73 a label, and the per-label price keeps dropping across 41 quantity tiers toward 100,000. A run of 700 labels is $170.25, 6,000 run $641.45, and a full 100,000 land at $7,588.90, or roughly 7 and a half cents each. Count the products you will label before your next reorder, set the slider below to that number, and read the set total and the per-label cost.

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Wally cuts the label to fit the brand, not the box

Why a shape that follows your logo gets noticed on the shelf.

Wally starts a run of die-cut labels at $93.37 for 25, then watches the per-label price fall to under 8 cents by 100,000. Pick a material, from Hi-Gloss UV paper to water-resistant vinyl and clear film, set a size up to 11 by 11 inch, and choose how it is cut. Wally gets them printed and kiss-cut on sheets, ready to peel.

Order Die Cut Labels in Three Steps

1. Set the shape. Upload artwork with the outline you want the blade to follow, or pick one of the standard cuts, straight corners or 1/8" rounded corners. Keep the important part of the design away from the edge so a small shift in the cut never clips your logo.

2. Choose size, material and quantity. Sixteen sizes run from 2" x 2" up to an 11" x 11" panel, with a custom size anywhere up to 11" x 11". Pick the material for where the label lives, then the quantity: the ladder starts at 25 for $93.37 and runs across 41 tiers to under 8 cents each at 100,000.

3. Approve the proof. Check the outline, the bleed and the type against the edge on the proof before anything runs. That is the moment to catch a shape that crops tighter than you expected, and it costs nothing.

Do Die-Cut Labels Print on Both Sides

Die-cut labels print full color on the front, with the back left blank for the adhesive. That is the standard build for a label that sticks to a product or a package, where only the face is ever seen. It keeps the file simple and the cost down, and it means your color, logo and cut line all live on one clean side. If you need a shape that peels and sticks for casual, hand-out use instead of a product seal, the Die-Cut Stickers share the same custom-cut idea in a peel-and-stick form.

How Do Die-Cut Labels Compare to the Rest of the Range

Die-cut labels are the pick when the shape itself should stand out. If you are weighing a plain rectangle, a roll off a liner or a see-through clear stock, the chart below lines up die-cut labels against their closest siblings, like Standard Labels and Clear Labels, so you can compare the starting price on each before you choose.

See How a Finished Die-Cut Label Lands

The gallery below shows labels our customers printed in-house, across different sizes, materials and shapes. Look at how close each outline runs to the art, since that gap is the safe margin you will set on your own file. Tap any print to see it larger.

Real Labels Our Customers Printed

8 customer prints from the labels styles and finishes gallery

Browse more showcase

If you are choosing between paper and vinyl for a jar, a bottle or a cooler, do not decide from a screen. Request free samples first, put a real printed piece against the container it has to live on, and check how the surface takes a fingerprint before you commit a run of thousands.

How Fast Can You Get Die-Cut Labels

Die-cut labels print on a 5 business day standard turnaround, and when a date sneaks up you can move that to 4-day, 3-day, 2-day or even Next-Day production. Each step buys back time for a set amount on top of the base price, so you only pay for speed when you actually need it. Before anything prints you can take a free online proof to check the cut line and the color, or send the file straight to production if you are confident in it.

See the Rest of Our Labels

Die-cut labels are one stop in a much larger lineup, and you can scan the full print product range any time. If a plain rectangle, a roll label or a heavier vinyl would serve you better, each option shows its own starting price and links straight to its product page.

More From Custom Online Labels

32 products in the Custom Online Labels range, including Standard Labels, Custom Shaped Roll Labels, Standard Round Labels

Standard LabelsFrom $23.88Custom Shaped Roll LabelsFrom $300.05Standard Round LabelsFrom $23.88Standard Custom LabelsFrom $23.88Custom LabelsFrom $25.00Magnet LabelsFrom $19.68Fabric LabelsFrom $25.00Round LabelsFrom $23.88

Browse all of Custom Online Labels

Print Your Die-Cut Labels Today

At 4OVER4.COM, quality comes first, and it's backed by five guarantees and 25+ years of printing since 1999. A shaped label on white vinyl or Hi-Gloss UV paper is the one a shopper reads as part of the product. Need them before a launch or an event? Rush production takes you from a standard 5 business days down to next day. Print your die-cut labels today.

Die Cut Labels or Continuous Roll Labels

A die cut label is one finished shape, cut around the artwork and delivered on a sheet you peel by hand. A continuous label runs down a liner on a roll, one after another at a set gap, and is meant to feed a dispenser or a labeling machine. The label itself can look the same. What changes is how it arrives and how it gets applied. Choose die cut sheets when a person applies the labels at a bench, when the run is a few hundred, or when the shape is the point: a badge, a seal, a mascot. Choose a roll when the same label goes on thousands of products in a line. On this page every order ships kiss cut on sheets in 16 sizes from 2" x 2" to 11" x 11". For the same shaped cut on a roll, the Custom Shaped Roll Labels run from $300.05, and the plain rectangle on a roll is the Roll Custom Labels from $322.98.

How a Die Cut Label Is Cut

The cut is the last step, not the first. The labels print first, full color on the front, as a grid of your design on a sheet of the material you picked. Then a blade follows the outline you set: straight corners, 1/8" rounded corners, or the basic custom shape that traces your artwork. The blade is set to go through the face material and the adhesive and stop at the liner, which is the kiss cut, so the sheet stays whole and each label lifts off at its edge. A full die cut goes through the liner too and leaves separate pieces. That is why the outline you supply should be a smooth closed path with the important art held back from the line: a small shift in the cut clips a hairline edge, and it never clips a clear margin.