Senior Care New-Customer Kit: 3 Print Pieces That Put Your Agency in Front of Families
Home care and senior services are bought on trust, in person, usually during a hard week. This kit covers the three moments where that trust gets built: the neighborhood that has not started looking yet, the referral partner who sends families your way, and the meeting where a family decides. Three pieces, one look, from $17.57.
The senior care new-customer kit is three print pieces that reach a family at three different points. Door hangers put your name on the streets you already serve, before a fall or a discharge starts the search. Flyers give discharge planners, therapists and senior centers something to hand over on your behalf. Business cards close the family meeting and stay on the counter. Print all three in one order so the license number, colors and phone number match everywhere.
The picks
Door hangers, cards and flyers, from $17.57 for 100 cards on gloss cover
Start here. These are the three pieces a new senior care agency uses first. Door hangers take 7 business days against three for the cards and flyers, so the hanger run goes in first and the whole kit ships together.
Design and print help
One agency name on the door, the card and the flyer
The kit only works if a family sees one agency across three pieces. These tools keep the logo, the colors, the license line and the phone number identical from the door hanger to the card in your pocket.
How they work together
Print in the order families move
Each piece owns a stage of how a senior care client actually arrives, from a name on a door to a professional referral to the meeting where the family says yes.
Care decisions cluster by street and by building. A hanger on the right doors reaches adult children who have not started looking yet but will within months.
Discharge planners, physical therapists and senior center directors need something to hand over. A flyer in their drawer keeps you in the conversation when you are not in the room.
The card you leave on the kitchen table is what gets photographed, stuck to the fridge and passed to the sibling who could not make the visit.
1. Business cards: what stays on the kitchen table
Almost every senior care client starts with one meeting: an adult daughter, a spouse, sometimes a hospital case manager, sitting across from you while a parent listens from the next chair. That meeting ends with paper. Whatever you leave behind gets photographed, texted to a sibling in another state and set next to two competitors on the counter for a week.
Which is why a senior care card carries different information than a typical service card. Put your license or registration number on it, name the towns you actually cover, and print the hours a live person answers. Set the type larger than you think you need, because the person reading it may be the client, not the caregiver. Reverse type on a dark background looks sharp and reads badly at seventy five.
The design should match everything else in the kit, and the folder work in the presentation kit guide shows how the card fits into a full intake packet rather than floating on its own.
A card is a handshake you leave behind. Print enough that every caregiver on your roster carries a stack, not just the owner.
2. Door hangers: reaching the block before the search starts
Families rarely search for home care until a fall, a discharge or a bad week forces it. The advantage of a door hanger is that it lands before that week, on a door someone passes every day. When the moment arrives, your name is already familiar and already in the drawer.
Targeting is the whole game. Map the streets around the rehab facility, the older housing stock, the condo buildings with a high share of long term residents. Drop that radius, wait about six weeks, drop the same radius again. Two passes on a tight map beat one pass across a whole county, and the caregivers you have on staff can actually cover the calls that come in.
Keep the copy calm and concrete. One headline about what you do, three or four services listed plainly, the service area, and a phone number set large. No urgency tricks and no discount countdowns, because the decision is emotional enough already. If the same drop supports a lobby or office presence, the acrylic sign buyer guide covers the permanent version of the same message.
Hangers are the piece that builds a route. Print the run, walk it, and record which streets produced calls so the second pass is smarter than the first.
3. Flyers: the piece your referral partners hand over for you
The strongest source of senior care clients is a professional who already has the family's attention: the discharge planner, the physical therapist, the senior center activities director, the elder law attorney. None of them will explain your services from memory. They will hand over whatever is in the drawer, so your job is to be the thing in the drawer.
Write the flyer for that handoff. Services in a short list, what a first visit looks like, what insurance or private pay arrangements you accept, coverage area, phone number. Leave white space so a planner can circle a line and write a name on it. Print a second version for community events and health fairs, where the reader is the family rather than the professional, and pair it with a giveaway like the branded water bottles that keep your number visible after the table folds up.
Refill stacks in person on a schedule you keep. The flyer buys the visit and the visit builds the referral habit. If you also stock welcome baskets or loaned equipment, the printed product tags guide shows how to brand those without printing a whole second campaign.
Print a working quantity, place it in ten partner offices, and count which offices call. That list becomes your route for the year.
Specs and pricing
Agency card specs on 14pt gloss cover and the price ladder
The business card sets the stock and color standard the other two pieces follow. Check the specs, then build the quantity you need and watch the price update as you configure.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 100 | 17.6¢ | $17.57 |
| 200 | 11.5¢ | $23.07 |
| 300 | 9.15¢ | $27.46 |
| 400 | 7.96¢ | $31.86 |
| 500 | 7.25¢ | $36.26 |
| 600 | 6.77¢ | $40.64 |
| 700 | 6.43¢ | $45.04 |
| 800 | 6.18¢ | $49.43 |
Wally explains the kit
Three pieces, one agency, printed to earn trust
Wally thinks of senior care marketing as three doors into the same conversation. The hanger reaches the household before anything goes wrong. The flyer sits in a discharge planner's drawer until a family needs it. The card ends up on the kitchen counter next to two competitors. Print all three the same way, with the same license line and the same phone number, and a small agency reads as the safe choice.
See it in use
Service print agencies have handed to families
Explore more
Where to go next
By the numbers
One kit, printed to earn a family's trust
Common Questions
Common questions about the senior care new-customer kit
What is in the senior care new-customer kit?
Three print pieces chosen because each one covers a different way a family finds a care provider. Door hangers reach households on the streets and in the buildings you already serve. Flyers give referral partners something concrete to hand a family at discharge. Business cards close the in person conversation. Together they cover the neighborhood, the professional referral and the face to face meeting.
In what order should a new agency print these?
Start with business cards, because you will hand one out the day they arrive and they cost the least to test a design on. Print flyers next, since a single stack seeds several referral partners at once. Add door hangers when you have a defined service radius and a caregiver schedule that can absorb new clients, because a hanger drop creates calls in a concentrated area fast.
What information belongs on senior care print pieces?
Lead with what a worried family checks first: your license or registration number, your service area, the hours a real person answers the phone and the specific services you cover, such as personal care, respite or memory support. Add one line about how long you have been serving the area. Skip stock imagery of generic smiling models and skip claims you cannot document, because families and discharge planners both verify.
Do door hangers actually work for home care marketing?
They work when the drop is targeted rather than broad. A hanger placed on streets near an assisted living community, a rehab facility or a neighborhood with older housing stock lands in front of the adult children who are already having the conversation. A citywide drop mostly buys waste. Pick a radius you can staff, drop it, then repeat the same radius six weeks later so the name gets familiar.
How many flyers should I bring to a referral partner?
Bring a manageable stack, roughly twenty five to fifty per contact, plus a few to leave at the front desk. Refill in person rather than mailing them, because the refill visit is the real point. The flyer is the reason to walk in the door, and the relationship with the discharge planner or activities director is what actually produces referrals month after month.
How much does the full kit cost to print?
There is no kit price. Each piece is quoted on its own product page, so the quantity, stock, size and turnaround you choose set the price before you check out. Business cards start at $17.57 for 100 on 14pt gloss cover, flyers at $39.54 for 50 on 100# gloss text, and door hangers at $290.41 for 250 with a 7 business day build. Build the quantities you need on each page and the running total updates as you go, with no quote request and no waiting on a sales reply.
Can I add pieces as the agency grows?
Yes. This kit is a starting set, not a ceiling. Agencies commonly add presentation folders for family intake packets, yard signs for community events, name badges for caregivers and appointment reminder cards once a care schedule is running. The senior care collection holds the rest of the catalog so the additions match what you already printed.
Get Started
Order 50 flyers at $39.54 for the neighborhood round
Order the three-piece kit from one place so the cards, flyers and door hangers share a look, a license line and a phone number. Live pricing on every page and no quote request.
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