How many branded touches should a kraft box have?

Good kraft packaging looks intentional, not busy. Start with a box that fits your product snugly so nothing shifts in transit, then add one or two branded touches and let the natural brown surface do the rest.

• Fit first: a snug box protects the product and photographs better than a half-empty one.
• Two accents max: a sticker seal plus a printed hang tag is plenty. More starts to look cluttered.
• Test your ink on kraft: colors read differently on brown paper than on white, so proof a sample before a bulk run.
• Lean into contrast: black, white, and metallic accents pop against the natural kraft tone.