How do I pick a box that protects my product and still looks custom?

Start with the physical demands of the product, then layer the brand story on top. The box has to protect what is inside first. The look is what makes it memorable second.

• Weight and fragility: lightweight items sit fine in pillow boxes, premium or fragile goods need rigid board.
• Brand positioning: kraft signals eco-friendly, matte black with foil signals luxury.
• Finishing details: hang tags and printed inserts add product info and a polished final touch.