What should a personal trainer spend on cards?

Business cards are among the most affordable tools a trainer can invest in, and the cost depends mostly on quantity and stock. Standard cards fall to a few cents each at higher volumes, while premium materials cost more but leave a stronger impression on new clients.

• Sweet spot: around 500 cards on a quality stock usually balances cost against impact for a working trainer.
• Design cost is separate: a template is free to near-free, while custom artwork is a one-time cost reused on every reprint.
• Buy in bulk: the per-card price falls sharply as quantity rises, so order for several months at once.