Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What business card works best for a personal trainer?

Answer

The right card matches the energy of the training you sell. A prospect should feel your style from the design before they read a single word, so let your niche guide the colors, type, and material.

Training styleDesign directionSuggested stock
High-intensity bootcampBold colors, heavy type, high energyThick 32pt matte
Wellness and yogaSoft tones, calm layout, natural textureKraft or uncoated
Strength and performanceClean, structured, credential-forwardUltra-thick or plastic
  • Think about the environment: if cards live in gym bags, a waterproof plastic stock holds up where paper fails.
  • Keep the action obvious: one booking link or QR code beats three competing calls to action.
  • Match your other materials: the card should look like it belongs with your app, flyers, and social presence.

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