4OVER4.COM Postcards Designed by Real Customers
Real customer postcards on 60+ paper stocks, from standard gloss mailers to direct mail, 3D lenticular, and black stock. Compare the options, see the specs and pricing, and get the design rules that keep a card out of the recycling bin.
A postcard puts your message straight into someone hands. Choose standard postcards for everyday mailers, direct mail postcards to print and ship from your list, 3D lenticular for a flip effect, or black postcards for a premium look. 4OVER4 prints each on 60+ stocks with a free online proof, trusted by 150,000+ businesses.
Customer showcase
4OVER4.COM Postcards Showcase: Real Customer Designs
The overview
Custom postcards built for real campaigns
4OVER4 postcards give you a direct line to your audience, with no inbox clutter and no algorithm to fight, just a physical piece in someone hands. For a grand opening, a thank-you note, or a direct mail run, postcards remain one of the most cost-effective ways to get noticed.
With 150,000+ businesses trusting 4OVER4 for their print needs and more than 10 billion cards printed since 1999, you are working with a team that knows how to make paper do the heavy lifting. Pick your stock, choose your finish, upload your artwork or build it from scratch in the Online Designer, and let 4OVER4 handle the rest.
From standard 4x6 mailers to oversized attention-grabbers, postcards come in a range of sizes, paper types, and coating options. Thick, sturdy, and vivid, the kind of postcard people actually flip over and read. Looking to round out your marketing beyond postcards? Browse banner stands for event displays that pair perfectly with a postcard handout strategy.
The lineup
Which postcard fits your campaign?
4OVER4 postcards are not one-size-fits-all. Standard postcards handle everyday mailers on 14pt to 16pt cover, direct mail postcards print and ship straight from your list, 3D lenticular postcards flip between images as they tilt, and black postcards deliver a premium, high-contrast look. If you need something fully custom, check out Custom Projects for tailored sizing and materials.
Standard Postcards
Printed on 14pt to 16pt gloss, matte, or silk cover, with rounded corners and high-gloss UV coating available.
Direct Mail Postcards
Upload your mailing list and 4OVER4 prints, addresses, and ships straight to your recipients, with no postage hassle on your end.
3D Lenticular Postcards
A 31pt lenticular lens that flips between two to four images as the card tilts, so it stops people mid-shuffle at the mailbox.
Black Postcards
Bold ink printed on a deep black stock for a premium, high-contrast piece that feels expensive the moment it is picked up.
Match it
Mailer, thank you, or shelf piece: pick the card by the send
The right postcard depends on what it needs to do. Pick the format that suits the goal first, and every later choice gets easier. A direct mail postcard runs a whole campaign from a list, a black postcard makes a luxury statement, and a standard mailer keeps cost per piece low at volume.
Direct mail campaign
Direct mailDirect mail postcards let you upload a list and have 4OVER4 print and mail straight to recipients.
Real estate farming
StandardStandard postcards on heavier stock carry a listing photo that reads sharp in the mailbox.
Attention-grabbing promo
3D lenticular3D lenticular postcards flip between images as they tilt, so they get picked up and kept.
Luxury brand statement
BlackBlack postcards print bright ink on a deep black stock for a premium, high-contrast look.
Package insert
InsertA small standard postcard with a discount code tucks into a shipping box for pennies per piece.
We ordered 5,000 postcards for our spring real estate campaign. The 16pt stock with UV coating made our listing photos pop, and we got compliments from other agents at the open house.
The lineup
Six postcards, from a $17.57 mini card to a 31pt lenticular lens
Here are the available products, pricing, specs, and reviews for 4OVER4 postcards. For larger format marketing beyond postcards, browse the 4OVER4 banners showcase. With 25+ years in the printing business, 4OVER4 knows how to make paper do the heavy lifting.
Specs & price
14pt gloss to 80pt Midnite Black, and the price of each
These are the real configurator specs and prices behind the most popular postcards, from 14pt gloss cover on a standard mailer to a 31pt lenticular lens on a 3D card. Direct mail postcards start at 500 for $89.68, which is 18 cents a card, and print in 4 business days. 3D lenticular postcards run on a 31pt lenticular lens and take 22 business days.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 33.0¢ | $16.48 |
| 100 | 24.2¢ | $24.16 |
| 200 | 15.9¢ | $31.86 |
| 300 | 12.8¢ | $38.45 |
| 400 | 11.3¢ | $45.04 |
| 500 | 10.3¢ | $51.62 |
| Quantity | Price Per Unit | Total |
|---|---|---|
| 500 | 17.9¢ | $89.68 |
| 1,000 | 17.1¢ | $170.53 |
| 2,000 | 9.35¢ | $186.95 |
| 3,000 | 6.84¢ | $205.13 |
| 4,000 | 5.58¢ | $223.31 |
| 5,000 | 4.83¢ | $241.51 |
Side by side
Six postcards on price, turnaround, and rating
Line up the popular postcards on price, turnaround, and rating so the trade-offs are clear before you pick. A standard mailer sits next to a direct mail card and a 3D lenticular at a glance, so you can weigh cost against effect.
 Standard Postcards |  Metallic Foil Postcards |  Mini Cards |  Spot UV Postcards |  Velvet Postcards |  Folded Postcards |  Soft Touch Postcards | |
|---|---|---|---|---|---|---|---|
| Min price | $16.48 | $421.91 | $17.57 | $190.02 | $87.15 | $84.36 | $29.44 |
| Paper / stock | 14pt Gloss Cover | 16 Point Silk Laminated | 14pt Gloss Cover | 16pt Gloss Cover | 16 Point Soft Velvet Laminated | 14pt Gloss Cover | 32pt Soft Touch Uncoated |
| Finish | Standard Finish | - | Standard Finish | - | - | Standard Finish | Soft Touch Finish |
| Size | 2.5" x 2.5" | 4" x 6" | 2" x 2" | 2" x 6" | 2" x 3" | 6" x 8" (half fold to 4" x 6") | 2.5" x 2.5" |
| Default qty | 50 | 500 | 100 | 1,000 | 250 | 50 | 50 |
| Turnaround | 3 business days | 7 business days | 3 business days | 5 business days | 4 business days | 5 business days | 5 business days |
| Rating | |||||||
| View & customize | View & customize | View & customize | View & customize | View & customize | View & customize | View & customize |
At a glance
Postcard pricing by quantity
A quick scan of how cost per piece drops as the run grows, so you can size a campaign before you open the configurator. These are real per-unit prices on a standard postcard order.
| Quantity | Price per unit | Best for |
|---|---|---|
| 50 | $0.33 each | Boutique events and small test runs |
| 4,000 | $0.03 each | Mid-size direct mail campaigns |
| 35,000 | $0.02 each | Regional saturation mailers |
| 100,000 | $0.02 each | High-volume national drops |
Wally gets your message in hand
From artwork to mailbox in a few steps
A postcard is the fastest way to reach someone without an inbox in the way. Pick your stock, drop in your art or a free template, and let the proof confirm it before it prints. Choose direct mail and 4OVER4 even ships it straight to your list.
Order postcards →Who orders them
Who is ordering postcards, and why
Postcards work across industries because the format is simple and the impact is immediate. They travel through the mail, land in a hand, and cost pennies at volume. Here are the most common ways 4OVER4 customers put them to work.
Real estate agents
Just-listed and just-sold postcards mailed to a farm area. A sharp property photo on the front, agent contact on the back. 500 to 1,000 per listing is the sweet spot for neighborhood saturation.
Restaurants and cafes
Grand opening announcements, seasonal menu highlights, or loyalty program invites. A vivid food photo on thick stock makes people hungry, and that is the whole point.
Event planners
Save-the-date cards, event invitations, and follow-up thank-you postcards. The tactile feel of a printed piece adds a personal touch that email cannot match.
E-commerce brands
Package inserts with discount codes or referral offers. A small 4x6 postcard tucked into a shipping box costs pennies and drives repeat purchases.
Local services
Reminder cards, seasonal offers, and route-based mailers keep a service business top of mind across the neighborhoods it works.
I include a postcard with a 15% off code in every order we ship. Our repeat purchase rate jumped noticeably within the first two months.
Design tips
Design tips that make your postcards work harder
A good postcard gets picked up. A great one gets kept. The rules below cover the single message, the image resolution, and the finish that decides how the card feels in hand.
Lead with one clear message
Do not cram three offers onto a single postcard. Pick one message, one call to action, and one reason to respond. Clarity beats cleverness every time.
Use high-resolution images
Print is unforgiving with low-res photos. Aim for 300 DPI at the final print size. The 4OVER4 <a href="/benefit/online-designer">Online Designer</a> flags resolution issues before you order.
Do not forget the back
The back of your postcard is prime real estate. Add your website, a QR code, or a short testimonial so every square inch earns its place.
Choose the right finish
Matte feels sophisticated and takes a pen well. Gloss and UV make colors pop and protect against handling. Browse the <a href="/design-templates">Design Templates</a> to see finishes on real layouts.
Design for the mailbox
A postcard competes with a stack of mail. Bold color and a strong headline win the two-second glance that decides whether it gets read or tossed.
The soft-touch matte finish on our thank-you postcards was a game changer. Clients actually commented on how nice the card felt in their hands.
Start fast
Postcard templates sized for the mail drop
Need a head start? Browse these ready-to-customize templates, open one in the designer, and you will see a free proof before anything prints.
Blank postcard templates at trim size
Myth vs fact
Four postcard myths, checked against the stocks
Four myths about postcards, set straight, so you order the right card the first time and know exactly what direct mail can do for your campaign.
Direct mail is dead in a digital world.
A physical postcard lands right in someone hands with no inbox clutter and no algorithm to fight, which is why direct mail still drives strong response for local and e-commerce brands.
You have to design a postcard from scratch.
4OVER4 provides ready-made templates you can customize with your own text, images, and branding, or you can upload a finished file if you already have one.
You need a print broker to run a mail campaign.
Direct mail postcards include mailing services. You upload your list and 4OVER4 prints and ships straight to recipients, so you skip postage and sorting entirely.
Thicker stock is always the better choice.
Heavier 16pt stock feels premium for luxury branding and real estate, but standard weights keep cost per piece low on high-volume drops. The goal decides the stock, not the reverse.
By the numbers
Postcard orders, counted
Real results
Thank-you cards and repeat-purchase codes, in buyers own words
We ordered 5,000 postcards for our spring real estate campaign. The 16pt stock with UV coating made our listing photos pop, and we got compliments at the open house.
I include a postcard with a 15% off code in every order we ship. Our repeat purchase rate jumped noticeably within the first two months.
The soft-touch matte finish on our thank-you postcards was a game changer. Clients actually commented on how nice the card felt in their hands.
Upside & trade-offs
Where a postcard beats an email, and where it costs more
The honest pros and cons, so you know exactly where postcards shine and where they need a backup plan before you commit to a run.
Where postcards win
- Lands directly in a mailbox with no inbox clutter or algorithm to fight
- Low cost per piece at volume, dropping to pennies on large runs
- Print and mail in one step with direct mail postcards and a list upload
- 60+ paper stocks and finishes, from standard gloss to 3D lenticular and black stock
Postage, the list, and one small canvas
- A weak headline or a low-res photo gets a postcard tossed in seconds
- High-volume mailers need a clean, deduplicated list to avoid wasted pieces
- Specialty stocks like lenticular and black cost more than standard cover
- Print is unforgiving, so artwork needs 300 DPI at the final print size
The playbook
Start with the goal, then pick the postcard
The job decides the card. A standard postcard covers everyday mailers and package inserts, a direct mail postcard prints and ships straight from your list, a 3D lenticular postcard flips between images as it tilts, and a black postcard reads premium in the hand. Match the format to the goal first, and every later choice gets easier.
With 150,000+ businesses trusting 4OVER4 and more than 10 billion cards printed since 1999, you are working with a team that knows how to make paper do the heavy lifting. Pick your stock, choose your finish, and upload your artwork or build it from scratch in the Online Designer.
Stocks and finishes
Paper, coatings, and sizes
Postcards are not one-size-fits-all, and that is the point. Standard cover runs 14pt to 16pt in gloss, matte, or silk, with high-gloss UV coating, rounded corners, and variable data available on select lines. Need a thick, rigid card that feels premium? Go heavier. Running a high-volume drop where cost per piece matters? A standard weight keeps the math friendly.
From standard 4x6 mailers to oversized attention-grabbers, postcards come in a range of sizes, stocks, and coatings. If you are starting from scratch, browse the Design Templates library for ready-to-customize layouts sized correctly with bleed lines already set, so you do not waste time troubleshooting files.
Design that gets kept
Design a postcard people keep
A good postcard gets picked up. A great one gets kept. Lead with one clear message and a single call to action, use high-resolution images at 300 DPI, and put the back to work with your website, a QR code, or a short testimonial. Matte feels sophisticated and takes a pen, while gloss and UV make color pop and shrug off handling.
The same file discipline carries across your whole kit, so postcards pair naturally with printed banners, event displays like banner stands, small handouts such as bookmarks, and bound pieces like booklets. The Online Designer flags low-resolution art before anything prints.
Trusted by
Direct mail postcards rated 4.9 by 64 buyers
Explore more
Related postcards and print
Category Shop all postcards Standard, direct mail, 3D lenticular, and black postcards with live pricing. 
Showcase Banner printing ideas Real customer banners across vinyl, mesh, and fabric. 
Showcase Banner stand displays Portable stands that pair with a postcard handout strategy. 
Showcase Booklet printing Bound, multi-page pieces for catalogs and event programs. 
Showcase Bookmark printing Small promotional pieces that pair with a mailer or event. 
Templates Design templates Ready-to-customize postcard layouts sized with bleed already set. 
Blank templates Blank templates Correct dimensions and bleed to drop your own art into. 
Tool Online Designer Build postcard artwork from scratch and catch resolution issues early. 
FAQ Postcard FAQ Sizes, mailing, stocks, and turnaround, answered in one place. Questions, answered
Common questions about ordering postcards
Sizes, mailing, stocks, and turnaround, answered for the 14pt gloss, 16pt silk, and 32pt Midnite Black stocks.
What sizes are available for 4OVER4 postcards?
4OVER4 offers multiple postcard sizes including standard 4x6, 5x7, and larger oversized formats. The exact options depend on the product line you choose, since standard postcards, direct mail postcards, and 3D postcards each have their own size selections on the product page.
Can I mail postcards directly through 4OVER4?
Yes. The Direct Mail Postcards product includes mailing services. You upload your mailing list and 4OVER4 prints and ships directly to your recipients, so you skip postage and sorting yourself.
What paper stock should I pick for postcards?
It depends on your goal. Thicker stocks like 16pt or higher feel sturdy and premium, which suits luxury branding or real estate. Standard weights work well for high-volume direct mail where cost per piece is the priority. For larger format needs, take a look at 4OVER4 banners too.
How fast can I get my postcards?
4OVER4 delivers 99.8% of orders on time, and 82% ship early. Turnaround depends on the product and quantity, but most standard postcard orders ship within a few business days of proof approval.
Do I need to design my own postcard from scratch?
Not at all. 4OVER4 provides ready-made templates you can customize with your own text, images, and branding, and you can also upload a finished design file. For multi-page projects, check out 4OVER4 booklet printing as well.
Is there a minimum order quantity for postcards?
Minimum quantities vary by product. Standard postcards start at small runs, so they work whether you need 50 for a boutique event or 50,000 for a regional mail drop. Check the pricing section above for exact minimums.
Get Started
Order 500 direct mail postcards from $89.68 and mail them from here
Pick a stock, drop in your art or a free template, and we will print it sharp on premium cover with a free online proof. Choose direct mail and we ship it straight to your list.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
