Retail Counter Cards
See Retail Counter Cards in action
Watch the Retail Counter Cards overview from 4OVER4.COM. A short walkthrough of options, premium stocks, live pricing and fast turnaround.
- From $21.97 for a single card, with the per-card price sliding down to about $8.81 each on a run of 500.
- 3 sizes: 8.5" x 11", 9" x 12", and 11" x 17", plus a custom size up to 11" x 17".
- 3 rigid stocks: 56pt SBS board, 24pt gloss laminated, and 3/16" white foam core, each stiff enough to stand on its own.
- Full color on the front with a blank back, in a standard finish, and every card ships with a 9" double wing easel.
- 2 business day standard turnaround, with Next-Day and Same-Day rush, rated 4.6 out of 5 across 17 reviews.
Put a Sign Right Where Customers Pay
Right at the point of sale, this small sign greets a customer. A retail counter card stands upright on a checkout counter, a reception desk, or a table, held up by an easel back instead of leaning on anything. Printed on thick rigid stock rather than flimsy paper, it holds its shape through a busy day and reads clean from a few feet away. Prices start at $21.97, with a 4.6 out of 5 rating across 17 reviews from the New York shop.
These cards do the work a flat flyer cannot. They come with their own 9" double wing easel, they print full color on the front, and the rigid material keeps them upright wherever you set them down. Want to see how a counter card sits next to the rest of the range? Browse the full counter cards printing lineup, or stay here and build yours from the choices below.
The price rewards a bigger run. A single card starts at $21.97, and the per-card cost keeps dropping as the count climbs toward 500, so a set for a store rollout costs far less per card than a one-off test. Tap any tier below to see the live total and exactly how much each step up saves before you commit.
What Is a Retail Counter Card?
A retail counter card is a rigid, self-standing display card used at a store counter or point of sale. It prints full color on the front in 3 sizes, from 8.5" x 11" to 11" x 17", on 56pt SBS board, 24pt gloss laminated stock, or 3/16" white foam core, and each one ships with a 9" double wing easel so it stands on its own.
People reach for a counter card when a paper sign would slump or a poster would be too much: register promotions, price and product callouts, counter menus, and reception notices. Because it prints on stock stiff enough to stand, the card holds its shape and its message right at the moment of purchase. If you want the same self-standing sign in the sibling format, the Counter Cards cover that, and this retail version sits right beside it.
What Size Should a Retail Counter Card Be?
Size comes down to how much counter you have and how far the message needs to carry. The 8.5" x 11" card is the default, a clean letter-size sign that fits neatly beside a register. Step up to 9" x 12" for a bit more room, or go to 11" x 17" when you want the card to catch an eye from across the shop. Need something in between? You can set a custom size up to 11" x 17". All 3 sizes, the stock list, and the finish are grouped below exactly the way the live configurator presents them, so you know what you can change before you change it.
Here are a couple of easy ways to make a counter card pull its weight.
Design it without a designer
You do not need a design background to make a counter card look sharp. Start from one of thousands of free, professionally built design templates, then change the colors, copy, and logo in the online editor in minutes. One bold headline and a clean layout carry a card that is read from a few feet away.
Wally stands your message right at the register
A $21.97 rigid card that greets every customer at checkout.
A single retail counter card costs $21.97 and stands on its own with a 9 inch double wing easel. Print it on thick SBS board, gloss laminated stock, or foam core, in sizes up to 11 by 17 inch. Pick your size, choose same-day rush when the sale starts now, and Wally gets your counter sign standing fast.
Already have your artwork? Skip the editor and download a press-ready blank instead. Each blank retail counter card template is built at the real trim size with the bleed and safe margin already drawn in, so your design never crowds the cut. Grab the size that matches your order below, drop your art in, and upload.
Press-Ready Blank Templates
How Much Do Retail Counter Cards Cost?
Retail counter cards start at $21.97 for a single card, and the per-card price keeps dropping as the quantity climbs toward 500: 5 cards run $58.23, a 50-card run is $452.53, and 500 cards run $4,406.69, roughly $8.81 each. There are 21 quantity tiers in all, so a cheaper counter card really comes down to how big a run you order. So how many do you actually need? Drag the slider below to set your count and watch both the total and the true per-card cost update live, and find the point where one more step up barely moves the budget.
What Materials Can You Print On?
The material decides how the card feels and how it holds up. The 56pt SBS board is a thick, smooth paperboard that stands firm and prints crisp. The 24pt gloss laminated stock adds a wipeable sheen that shrugs off fingerprints and spills, which suits a card that lives on a busy counter. The 3/16" white foam core is the lightweight rigid pick, thick and stiff yet easy to move around.
All 3 materials print full color on the front with a blank back in a standard finish, and each one ships with a 9" double wing easel, so the card stands on its own the moment it arrives. You pick the material in the configurator, and the price follows your choice.
How Fast Can You Get Retail Counter Cards?
Standard production runs 2 business days. When a promotion or a store event sneaks up, you can move to Next-Day or Same-Day printing out of the New York City plant, and a Same-Day job ships that afternoon once it is approved by the cutoff. Before it prints, you can add a free online proof to check your artwork on screen, or a next-day hardcopy proof if you would rather hold it in hand. You pick the speed and the proof right in the configurator, so you only pay for rush when the calendar actually calls for it.
What Do Retail Counter Cards Work Best For?
A retail counter card earns its spot at the moment of purchase. Shops use them to flag a sale, a new arrival, or a loyalty program right at the register. Cafes and restaurants stand them up as counter menus or daily specials. Salons and clinics use them at reception for pricing and promotions, and exhibitors set them on trade show tables where a rigid, self-standing sign beats a flat flyer. Because each card comes with its own easel and prints on stock stiff enough to stand, it works anywhere you have a flat surface and a message worth seeing.
See the Rest of Our Cards
Retail counter cards are one stop in a much larger lineup, and you can scan the full print product range any time. If the standard Counter Cards or another self-standing sign would serve you better, the rest of the family is one tap away. Each option shows its own starting price and links straight to its product page, so finding the right fit takes seconds.
Print Your Retail Counter Cards Today
At 4OVER4.COM, quality comes first, and it is backed by a satisfaction guarantee and 25+ years of printing since 1999. Whatever size, stock, or finish you pick, these retail counter cards are built to stand up on a counter and hold a message that gets seen. Need them before a launch or a store event? Same-Day production keeps you covered. Print your retail counter cards today.
