Real Estate Postcards

These cards earn their keep. They cost a few cents each at volume, they land in front of every door on a block, and full color on a heavy stock makes a property photo look the part. Want to see how real estate postcards sit next to the rest of the mailer lineup? Browse the full range on postcards printing, or stay here and build yours from the choices below.

The price rewards a bigger run. A set of 50 starts at $16.48, and the per-postcard cost keeps sliding as the count climbs toward 100,000, so a full farm campaign costs far less per card than a quick test batch. Tap any tier below to see the live set total and exactly how much each step up saves before you commit.

What Is a Real Estate Postcard?

A real estate postcard is a full-color mailer an agent sends to a neighborhood to promote a listing, announce a sale, or stay top of mind with past clients. At 4OVER4 real estate postcards print on one or both sides in 14 sizes from 2.5" x 2.5" up to 6" x 11", on any of 22 stocks, with size, ink, finish, and rounded corners all set in the live configurator.

Think of it as your listing in someone's hand before it hits their inbox. A real estate postcard carries a property photo, a headline like just listed or just sold, and your contact details, and it lands in a mailbox where email cannot reach. You set front-and-back printing with 4/0, 4/1, or 4/4 ink, pick your stock, choose the size, add rounded corners if you want a softer look, and the price updates live as you build. One file becomes a whole farm campaign or a single open house blast. If you want a plain mailer without the real estate framing, the Standard Postcards cover that, and this version sits right beside it built for listings.

What Size Should a Real Estate Postcard Be?

4OVER4 real estate postcards come in 14 set sizes, from a compact 2.5" x 2.5" up to a 6" x 11" jumbo, and you can also set a custom size up to 6" x 11". The default is 2.5" x 2.5", with 3" x 3", 3" x 4", and 4" x 4" and larger jumbo formats in between.

Size is really a question of how much house you need to show. A 2.5" x 2.5" or 3" x 3" card is a tidy touch for a market update or a thank-you. Step up to 3" x 4" or 4" x 4" when you want a listing photo and a headline to share the front. And a jumbo up to 6" x 11" reads like a mini flyer in the mailbox, with room for multiple photos, a price, and the call to action a farm campaign lives on. All 14 sizes, both finishes and the full stock list are grouped below exactly the way the live configurator presents them, so you know what you can change before you change it. For a pocket-sized square instead of a mailer, the Mini Cards go small.

What Paper Stocks and Finishes Can You Choose?

4OVER4 offers 22 paper stocks for real estate postcards: coated gloss, silk and matte, uncoated, recycled 30% and 100% PCW, soft touch, white linen, metallic pearl in ice, champagne, silver, and gold, StarLustre platinum, synthetic plastic, and rigid vinyl PVC, from 10pt up to 26pt. Finish is Standard or a High Gloss UV Coating, and ink prints 4/0 front only, 4/1 front plus black back, or 4/4 full color on both sides.

The stock you pick sets the feel the second the card is handled. Everyday 14pt and 16pt gloss cover keep a farm mailing affordable and sharp. A silk or matte stock reads calm and upscale for a luxury listing, uncoated and cream stocks take a pen for a handwritten note, and the recycled options carry a green message honestly. Metallic pearl in ice, champagne, silver, or gold catches light like foil, and the rigid vinyl and synthetic plastic stocks survive a mailbox in any weather. Finish plain or add a High Gloss UV coat to make a property photo snap, and if you want a softer edge, add rounded corners at a 3/8" or 1/8" radius. When you want real shine on a luxury listing, the Metallic Foil Postcards take the premium look further with actual foil.

You do not need a design background to make a real estate postcard look sharp. Start from a professionally built layout in the postcard design templates, then swap the photo, price, and your contact details in the online editor in minutes. A strong photo and one clear headline do most of the work.

Already have your artwork? Skip the editor and download a press-ready blank instead. Each blank real estate postcard template is built at the real trim size with the 1/8" bleed and safe margin already drawn in, so your design never crowds the cut. Grab the size that matches your order below, drop your art in, and upload.

How Much Do Real Estate Postcards Cost?

Real estate postcards start at $16.48 for 50 at 4OVER4. The price scales with quantity across 40 tiers up to 100,000, so a larger run drops the per-postcard cost fast. Stock, finish, and turnaround can adjust the total, and the configurator shows the exact number before you commit.

The entry price is $16.48 for your first 50 postcards. Order more and the per-card math gets friendlier fast: 800 run $73.60, about 9 cents each, 7,000 run $176.61, close to 2.5 cents each, and 25,000 run $491.20. There are 40 quantity tiers in all, climbing to 100,000 for agents who farm a whole zip code. A heavier stock, a High Gloss UV coat, or a rush speed shift the total, and you see every change in real time. The 4OVER4 Price Match will beat a real competitor price by an extra 10% - the 110% price-match guarantee.

So how many do you actually need? Drag the slider below to set your count and watch both the set total and the true per-postcard cost update live, and find the point where one more step up barely moves the budget.

What Do Real Estate Agents Use Postcards For?

Real estate agents use postcards for just listed and just sold announcements, open house invites, neighborhood farming, market and home-value updates, and staying in front of past clients. Variable data printing lets each postcard carry a different name, address, or code in a single run, which suits targeted mailings down to the street.

A postcard does the jobs a listing site cannot. Farm a neighborhood with a just sold card and every homeowner nearby sees you moved a property on their block. Invite the street to an open house. Send a quarterly market update so your name is the one they remember when they list. And when every card should feel addressed to one household, variable data keeps the design fixed and swaps the name, address, or code per card, so a whole targeted run prints at once. Pair it with full color on both sides and a stock that fits the listing, and a single postcard starts working like a personal note.

How Do Real Estate Postcards Compare to the Rest?

Real estate postcards are the workhorse mailer, but they are not your only move. If you are weighing a plain postcard, a foil upgrade, or a smaller keepsake card, it helps to see the trade-off in plain numbers. The chart below lines up real estate postcards against their closest siblings so you can compare the starting price on each before you choose.

See How a Finished Real Estate Postcard Lands

Words only go so far. Want to see how stock, color, and finish come together on a real postcard? The gallery below collects work printed in-house across different sizes, stocks, and finishes, so you can borrow ideas and see how a choice actually reads at 4 or 6 inches. Tap any print to see it larger.

How Fast Can You Get Real Estate Postcards?

4OVER4 prints real estate postcards on four turnaround speeds, from same-day out of the New York City facility to a standard 3 business days, with next-day and 2-day in between. Same Day orders must be approved by noon EST to ship that day, and you choose the speed in the configurator, where faster options adjust the price.

Open house on Saturday and it is already Thursday? Same-day printing exists for exactly that. Order and approve by noon EST and your postcards ship that afternoon from the NYC plant. If the calendar is kinder, next-day and 2-day sit in the middle, and the standard 3-day keeps the price lowest. Across all speeds, 99.8% of 4OVER4 orders arrive on time and 82% ship early, and a free online proof lets you sign off on the layout before anything runs.

See the Rest of Our Postcards

Real estate postcards are one stop in a much larger lineup, and you can scan the full print product range any time. If a plain mailer, a foil upgrade, or a heavier stock would serve you better, the rest of the family is one tap away. Each option shows its own starting price and links straight to its product page, so finding the right fit takes seconds.

Print Your Real Estate Postcards Today

At 4OVER4.COM, quality comes first, and it's backed by a satisfaction guarantee and 25+ years of printing since 1999. Whatever size, stock, or finish you pick, these real estate postcards are built to land in a mailbox and get your listing seen. Need them before an open house or a farm mailing? Our Same-Day production keeps you covered. Print your real estate postcards today.