Backing Cards

See Backing Cards in action
Scored header cards on 14pt gloss or uncoated cover in 3 sizes that fold to 2" tall, from $218.30 for 1,000 in 6 business days.
- $218.30 for 1,000 cards, about 22 cents each, down to about 10 cents each at 10,000.
- 3 sizes, each scored to fold in half: 3.5" x 4" to 3.5" x 2", 4" x 4" to 4" x 2", and 6" x 4" to 6" x 2".
- 2 cover stocks: 14pt Gloss Cover or 14pt Uncoated Cover, printed 4 color on one side.
- Standard finish on every card, with a free online proof or straight to production.
- 6 business day standard turnaround, rated 4.4 out of 5 across 23 reviews.
Give Your Product a Card Built for Retail
A pair of earrings or a keychain is loose stock until it is carded, and then it is something a store can hang on a peg and sell. A backing card is printed cardstock scored across the middle so it folds over the top of a bagged product, carrying your brand, barcode and details. It sits in our range of packaging products.
The cards come in four tiers, 1,000, 2,500, 5,000 and 10,000, so a line that carries 2,500 pieces pays $341.88, about 14 cents a card; read how our bulk discounts work.
What Are Backing Cards
A backing card, also called a backer card, is the packaging that also does the selling. Earrings, a hair clip, a keychain or a small hardware part go into a bag, and the folded card closes the top and gives the pack a printed face for your logo and product name. The card comes unpunched, so add a peg hole yourself if the store hangs the pack.
How Much Do Backing Cards Cost
5,000 cards are $520.36 and 10,000 are $1,028.35, near 10 cents each, less than half the per-card price of the 1,000 minimum, which is the smallest run on this product. The slider below shows all four tiers.
What Sizes Do Backing Cards Come In
Match the size to the product. The 3.5" card suits earrings, hair clips and small jewelry. The 4" gives a little more room for branding on keychains and pins, and the 6" reads like a header for a larger product or a bundle. Those three are the only sizes offered.
Wally makes your product shelf-ready
Full-color backing cards from $218.30 per 1,000, folded and built for the peg.

A backing card turns a loose product into packaging a store can hang and sell. A run of 1,000 costs $218.30 on 14pt gloss or uncoated cover, printed full color on the front and scored to fold over the top of your product. Pick a size, upload your art, and Wally gets your line ready for retail.
What Paper Stock and Ink Can You Choose
Both stocks are a sturdy 14pt cover that holds a product without sagging. Gloss Cover gives color and product photos a bright, coated pop; Uncoated Cover reads natural and takes a pen or a stamp for a batch number or a price written by hand.
Setting Up Backing Card Artwork
The card prints on one side and folds with that side out, so both halves show print: one half becomes the front of the pack and the other the back, where the barcode and care details go. Lay out the halves on the blank backing card template, which marks the score line and the bleed, and turn the back half upside down so it reads the right way once folded. Run background color past the bleed, keep type away from the score, where ink can crack on the fold, and take the free online proof to confirm the fold lands where you planned it.
How Fast Can You Get Backing Cards
Standard production is 6 business days. Send a PDF, JPG or PNG and choose a free online proof to approve a digital preview, or straight to production when the file is one you have run before. 99.8% of 4OVER4.COM orders arrive on time, so you can plan a launch or a wholesale ship date around the run.
What Do People Use Backing Cards For
Makers card earrings, necklaces and bracelets. Boutiques and craft sellers card their hair ties, pins and keychains, and hardware and small parts get bagged with a folded header on top. Because the minimum run is 1,000, backing cards suit a real product line or a wholesale order rather than a one-off.
The comparison below puts backing cards beside magnet boxes and packaging labels with the starting price of each. For the rest of your packaging, see CD covers, packaging tape and golf ball boxes, or the full range of print and packaging products.
Backing Cards: Frequently Asked Questions
How does the card attach to the bag?
Fold the card over the top of the filled bag and staple through both halves and the bag, or use the bag's own closure under the card. The card arrives flat and scored, not folded.
Is there a smaller sample run?
No, 1,000 cards is the smallest run on this product. For a first test of a layout, the free online proof shows the fold and the art before anything prints.
