Valentine's Promo Set: 3 Print Products That Get You Noticed on Every Doorstep
February is a two-week selling season with a hard deadline, and the shops that win it are the ones whose print is already up when the buying starts. This set covers the three places a Valentine sale is decided: the window a shopper walks past, the card they pay to carry home, and the gift set that raises the ticket at the counter.
The Valentine's promo set is three printed pieces that cover the whole February decision. Window clings turn your glass into a seasonal ad from February 1. Greeting cards give shoppers something they will pay to take home and write in. A wine bottle shaped gift set sits at the register and turns a normal purchase into a finished present. Print all three together and one red, one typeface and one offer carry a customer from the sidewalk to the counter.
The picks
Clings, greeting cards and a gift set, from $15.00 up
Start here. These are the three pieces we would print for any shop running a February promotion, in the order a customer meets them. Every price updates live as you choose size, stock and quantity, so you can build the whole set to the traffic you actually expect.
Design and print help
One February look on the glass, the card and the gift
The set only works if a shopper recognizes the card from the window without thinking about it. These tools keep the red, the type and the offer identical across three very different surfaces.
How they work together
Order them the way February unfolds
Each piece owns a stage of the February sale, and they go up in sequence rather than all at once. Put the window to work first, stock the counter for peak week, and keep the upsell within arm's reach of the register.
Get the window working before the rush starts. A cling up on February 1 sells to every person who walks by for two full weeks.
This is when shoppers buy. A card rack at the register catches the person who already decided to spend and just needs the words.
Attach the gift set to the sale at the last moment. It lifts the ticket and sends your name home to the table.
1. Valentine greeting cards: the piece that carries your name home
A Valentine card is the rare promotional print that a customer pays to take, writes on, and hands to someone else. That is a level of attention no ad buys. Whether you sell the cards at the register or slip one into every order in the first half of February, the card leaves your store and lands on a kitchen table where it sits for a week.
Design it as a gift first and a promotion second. Keep the front purely emotional, leave the inside blank so the buyer can write, and put your name small on the back where it reads as a maker's mark rather than an ad. If you want a line on the front, treat it the way you would treat a tagline and cut it until it is short enough to read in one breath. Our guide to writing a line that stands out applies directly here.
Print in two or three designs rather than one. Shoppers who have a choice stop and compare, and a rack with variety reads as a collection instead of leftover stock.
2. Valentine window clings: your storefront working for free
Your window is the cheapest advertising space you will ever own, and for eleven months of the year most shops leave it empty. A Valentine cling changes the glass into a seasonal signal that works on every person who walks past, in the dark, on a weekend, with nobody on shift. It costs once and sells for two weeks.
Size the message to walking speed. One large graphic, one short offer and nothing else, readable from across the sidewalk. Anything that needs a reader to stop and squint is wasted on a February evening. If your entrance has floor space, a printed stand next to the door doubles the effect, and setting up a retractable banner stand takes about as long as applying the cling itself.
Clings peel off clean at the end of the month and store flat on their backing, so a good design is an asset you reuse next February rather than a cost you repeat. Have your staff wearing something that matches the window while it is up, and a seasonal name badge is the cheapest way to do it.
3. Wine bottle shaped gift set: the upsell that raises the ticket
The last thirty seconds at the counter are where February margins are made. A customer who already decided to buy is the easiest person in the world to sell one more thing to, and a bottle shaped gift set gives them a finished gift instead of another item to wrap. It is the piece that turns a purchase into a present.
Merchandise it where hands already are. Stack the sets at the register, not on a back shelf, and put the price where the shopper can see it without asking. Brand the set the same way you branded the window and the card, so the person carrying it out is carrying a third impression of the same promotion. Seasonal sets do the same job in hospitality, and the hotel guest seasonal promo set shows the pattern in a different room.
Order a deeper run than feels comfortable. Gift sets are the piece that sells out first in the final weekend, and there is no reorder fast enough to fix a sold-out counter on February 13. If you need help pitching a seasonal set to a group buyer, the persuasion moves in this piece on brochures that get read transfer neatly.
Specs and pricing
Valentine greeting card sizes and the quantity breaks
The greeting card sets the stock and the color you will match on everything else, so configure it first and read the rest of the set against it.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | $1.12 | $56.02 |
| 100 | 78.0¢ | $77.99 |
| 200 | 50.0¢ | $99.95 |
| 300 | 40.6¢ | $121.92 |
| 400 | 36.0¢ | $143.89 |
| 500 | 33.2¢ | $165.86 |
| 600 | 31.9¢ | $191.12 |
| 700 | 30.9¢ | $216.38 |
Wally explains the set
Three pieces, one red, printed to win February
Wally thinks of a Valentine promotion as a short walk. The window cling is what makes someone slow down on the sidewalk. The greeting card is what they pick up once they are inside, because it gives them the words they could not find. The wine bottle gift set is the last thing they see before they pay, and it is the piece that decides whether they spend twenty dollars or fifty. Print all three in the same red and the walk feels like one idea instead of three.
Shop the Valentine collection →See it in use
Valentine print shops have ordered here
Explore more
Where to go next
By the numbers
One set, printed to win February
Common Questions
Common questions about the Valentine's promo set
What is in the Valentine's promo set?
Three pieces that cover the whole February decision: window clings that turn your storefront glass into a seasonal ad, printed Valentine greeting cards that customers buy or that you include with every order, and a wine bottle shaped gift set that turns a normal sale into a gift purchase. Each one is quoted on its own product page so you can size the run to your traffic.
When should I order Valentine print for a February 14 promotion?
Order in the first week of January. You want the clings on the glass by February 1 so the window works for two full weeks, and the cards and gift sets in the store before the weekend of February 8, when most last-minute buying happens. Ordering early also leaves room for a reorder if one piece sells out, which is common with gift sets.
Do I need all three pieces, or can I start with one?
You can start with one, and the window cling is the piece to start with because it works on every passerby without any staff effort. But the three pieces earn together: the cling brings the person in, the card gives them a reason to buy something small, and the gift set raises the ticket. Running only the cling means paying for the attention and then not selling into it.
How do I keep the three pieces looking like one promotion?
Lock three things and repeat them everywhere. Pick one red and use the same value on the cling, the card and the gift set. Pick one display typeface for the headline and one plain face for everything else. Say one offer in the same words on all three. Shoppers read a window for about two seconds, so recognition is what carries them from the glass to the counter.
Will window clings damage my storefront glass or my paint?
Clings hold by static and low-tack adhesive rather than permanent glue, so they lift off clean at the end of the season and leave no residue on glass. Apply to clean, dry glass on a day above freezing and press from the center outward to push the air out. Store them flat on their backing sheet and most designs survive to be reused the next February.
How much does the whole Valentine's promo set cost to print?
There is no package price. Each piece is quoted on its own product page, so the total depends on quantity, size, stock and finish. Valentine greeting cards start at $56.02 for 50 on 14pt gloss cover in 5 business days, window clings at $30 in three and the wine bottle shaped gift set at $15.00 in one. Configure each one at the quantity you actually expect to move and the running total updates as you choose options.
What should the offer on a Valentine promotion actually say?
Say one specific thing a shopper can act on today. A dollar amount off a named item beats a vague percentage, and a deadline beats an open promise. Put the offer on the cling in the largest type on the piece, repeat it word for word on the card display, and let staff say it out loud at the counter so all three channels agree.
Get Started
Order 50 Valentine greeting cards from $56.02
Order the clings, the cards and the gift sets together from 4OVER4.COM and the whole promotion arrives on one delivery, in one red, in time to go up on February 1.
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