Small Business Saturday Marketing Set: 3 Print Picks That Fill Your Store
The Saturday after Thanksgiving sends people down your block on purpose, looking for somewhere local to spend. They will visit six shops in an afternoon and remember two. This set is the print side of being one of the two: an everyday card for the crowd, a trade card for the real conversation, and one premium card worth keeping.
The Small Business Saturday marketing set is three printed cards, each doing a different job on the busiest walk in day of the year. Artist business cards go in every bag as the high volume handout. Automotive business cards carry hours and services for the shopper who wants work done later. 3D lenticular business cards stay behind the counter for the buyer you want back in January. Print all three at once so color, trim and delivery land together.
The picks
Three card formats, from $17.57 for 100 on gloss cover
Start here. These are the three cards behind the set, with live pricing and turnaround pulled straight from the product pages. Configure quantity, stock and finish on each one, then order them together so the whole run arrives on the same day.
Design and print help
One shop look across all three card formats
The set only works if a shopper who picks up two of your cards can tell they came from the same shop. These four tools keep the logo, the colors and the trim consistent while the stocks change.
How they work together
Print in the order the day unfolds
Each card owns a different moment of Shop Small day, from the weeks of preparation before it to the one buyer you still want to hear from in the new year.
Fix the offer, the hours and the address, then print the everyday card in volume so the counter never runs dry on the busiest day of your November.
Every bag gets a card. Every question about a custom order, a repair slot or a commission gets a card with a name written on the back.
Save the lenticular card for the shopper who spends real money or asks about wholesale. It gets kept, shown to other people and pulled out again in January.
1. Artist business cards: the everyday card the whole day runs on
Shop Small day is a volume day. Hundreds of people who have never been inside your store walk through the door, look at three things and leave with a bag. The everyday card is what goes in that bag. It has to be cheap enough to hand out without flinching and good enough that nobody throws it away with the receipt.
Artist business cards were built for makers, galleries, studios and independent shops, which means the face of the card holds an image rather than fights it. Put your best product photo on the front, keep the back clean for a handwritten note, and you have a card a shopper reads twice. Print marketing tips to grow your business covers how to make a small piece carry a real message, and the small business marketing checklist is a fast way to confirm nothing is missing before you upload.
Print more than you think you need. Running out at two in the afternoon on the one day strangers are actively looking for you is the most expensive mistake on this list.
2. Automotive business cards: the trade card for the longer conversation
Not every visitor is a quick sale. Some ask about a repair slot, a custom order, a commission or a service call in January. That conversation deserves a different card, one built for a service trade rather than a gift counter, with room for hours, a direct line and the one service you want to be known for.
Automotive business cards are laid out for exactly that job, and the format travels well beyond garages. Detailers, repair shops, mobile services, installers and anyone whose work happens after the visit uses the same structure: service on the front, availability on the back, a name written in pen. Principles of marketing for small business explains why that follow up card converts better than a flyer, and marketing 101 for small businesses puts the four habits behind it in order.
Keep this stack behind the counter, not in the bowl by the register. It is a card you hand to one person at a time, after they have told you what they actually need.
3. 3D lenticular business cards: the one card nobody throws away
Once a year a shopper walks in who is worth remembering: the buyer who spends serious money, the person asking about wholesale, the local reporter, the landlord with an empty unit next door. Handing that person the same card as everyone else is a wasted moment. A lenticular card is the piece that gets kept, shown to somebody else and pulled out of a drawer in January.
The card carries a printed lens that shifts the image as it tilts, so a product photo turns, a logo gains depth or a message changes as the card moves in someone's hand. That physical trick does the work an ad cannot: it survives the desk, the wallet and the pile. Because the piece is a premium short run, treat it as a small, deliberate budget line rather than a giveaway. The digital marketing guide for small business is worth reading alongside it, since the follow up email you send that buyer starts with this card.
Order a modest quantity, keep them behind the counter, and give one only when the conversation earns it. Scarcity is part of why it works.
Specs and pricing
Artist card specs on 14pt gloss cover and the price ladder
The everyday card sets the stock, the trim and the budget for everything else in the set, so start with its specs and work outward from there.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 100 | 17.6¢ | $17.57 |
| 200 | 11.5¢ | $23.07 |
| 300 | 9.15¢ | $27.46 |
| 400 | 7.96¢ | $31.86 |
| 500 | 7.25¢ | $36.26 |
| 600 | 6.77¢ | $40.64 |
| 700 | 6.43¢ | $45.04 |
| 800 | 6.18¢ | $49.43 |
Wally explains the set
Three cards, one shop, printed for the busiest Saturday of the year
Wally thinks of Shop Small day like a street full of open doors. Everybody gets the everyday card, because a card in the bag is the cheapest way to be remembered on Monday. The person asking real questions gets the trade card with hours written on it. And the one buyer worth chasing gets the card that moves in their hand. Same logo on all three, three very different jobs.
Shop the retail collection →See it in use
Shop cards independents have handed out
Explore more
Where to go next
By the numbers
One set, printed to open the busiest Saturday strong
Common Questions
Common questions about the Small Business Saturday set
What is the Small Business Saturday marketing set?
It is a curated set of three print picks chosen for the Saturday after Thanksgiving, when neighborhood shoppers walk a whole commercial block in one afternoon. The set pairs a high volume everyday card for the counter with a trade specific card for serious conversations and one premium card reserved for the buyers you most want back after the holidays.
When should I place the print order for Shop Small day?
Work backwards. Decide your offer in the first week of November, upload artwork in the second, and have printed cards in the store by the week before Thanksgiving. That leaves room for a proof review, a reprint if the color reads differently than the screen, and a calm Friday instead of a frantic one. Rush options exist, but planning is cheaper.
Do I need all three picks, or will one card do?
One card will do if your day is purely walk in and transactional. The set exists because three different conversations happen on Shop Small day: a quick handoff at the register, a longer talk with someone who wants custom work, and the rare buyer worth a memorable object. A single card either overspends on the crowd or underwhelms the person who mattered most.
How many cards should a small store print for the day?
Count your normal Saturday transactions, double that for the Shop Small crowd, then add the people who browse without buying, since those are exactly the ones a card brings back. Most single location shops land between five hundred and two thousand everyday cards, a few hundred trade cards, and a small run of the premium card kept behind the counter.
What should actually be printed on the card?
Name, what you sell in plain words, address, phone, one social handle and a reason to come back. Leave the back of the everyday card mostly blank so staff can write a name, a hold date or a discount code on it. A card that gets handwritten on is a card that gets kept, and handwriting costs nothing to print.
How do I keep three different cards looking like one brand?
Repeat three things on every piece: the same logo at the same relative size, the same two brand colors, and the same typeface for your name. Change the stock, the finish and the shape all you like. Consistency lives in the marks, not the materials, which is why a heavy premium card and a plain everyday card can still read as the same shop.
Can I reuse this set after the holidays?
Yes, and you should. The everyday card carries you through the whole year, the trade card belongs at any local market or trade event, and the premium card works whenever you meet a wholesale buyer or a landlord. Only the offer printed on the back is seasonal, so keep that on a sticker or a separate insert.
Get Started
Ready for the busiest Saturday of your year?
Order the full Small Business Saturday set from 4OVER4.COM and print all three cards on one schedule, with the same color and trim, in time to open the doors ready.
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