Open House Marketing Kit: 3 Print Products That Win the Doorstep
Marketing an open house is not one flyer printed the night before. It is a short sequence: reach the block early, invite the buyers who matter by name, then send everyone home holding the numbers. These three printed pieces cover that sequence, and all three leave in 3 business days, so a listing campaign fits in a single order.
The open house marketing kit is three printed pieces that work as one campaign. Open house postcards mail the surrounding blocks about two weeks out so neighbors start talking. Open house invitations go to your buyer list and cooperating agents in the final week with a fixed date, time and address. Open house flyers print last and leave with every visitor, carrying price, specs, photos and your phone number into whatever they tour next.
The picks
Postcards, invitations and flyers, from $16.48 for 50 postcards
Start here. These are the three products behind the kit. Order them together and the paper, ink and trim stay consistent, so the postcard in the mailbox and the flyer on the counter read as one listing.
Design and print help
One listing, worded the same on all three pieces
The kit only works if every piece looks like it came from the same agent and the same listing. These tools keep the photo crop, the color and the contact block identical from the first postcard to the last flyer.
How they work together
Print in the order buyers move
Each piece owns a stage of the listing. The postcard creates awareness on the block, the invitation converts a warm list into attendance, and the flyer keeps the home top of mind once the visitor is back in the car.
Mail the surrounding streets before anyone sees a sign. Neighbors are the ones who forward a listing to the friend who has been trying to move in.
Send a dated, addressed invitation to your buyer list and to the agents you want in the room. It reads as a personal ask, not a broadcast.
Every visitor leaves with the price, the specs and your phone number in hand, so the conversation continues after they have walked three other homes.
1. Open house flyers: the piece buyers carry out the front door
A buyer walks four homes on a Sunday. By dinner the kitchens have blurred together and the only thing separating your listing from the other three is what they are holding. The flyer is that object. It has to answer price, address, bedrooms, bathrooms, square footage and lot size in the first glance, then give the details photos cannot show, like the roof replaced last spring or the permitted addition out back.
Print quality does real work here. A heavy gloss sheet with saturated photography signals that the seller invested in the home, and buyers transfer that impression to the property itself. Keep the layout generous rather than crammed, the same way strong brochure design earns attention. The thinking in 12 ways to make a brochure get read applies straight across to a listing sheet.
Print more than you think you need. A stack left on the kitchen island after the showing keeps working for the seller all week, and neighbors who wander through will hand them to friends.
2. Open house invitations: the dated ask that fills your driveway
An emailed invite competes with everything else in an inbox and loses. A printed invitation gets opened, read standing at the counter and stuck to a fridge where it reminds someone every morning until Sunday. That physical persistence is the entire argument for this piece. Put the date, the start and end time and the street address where the eye lands first, and keep the rest short.
Send it to two lists. The first is your active buyers and anyone who toured something similar in the last ninety days. The second is cooperating agents, because an agent who brings two qualified clients is worth more than fifty cold impressions. That same principle of inviting a warm list rather than shouting at a cold one drives the tactics in these local marketing ideas.
Treat the invitation as a small piece of hospitality. Heavier stock, a clean typeface and a real signature block make the showing feel hosted rather than staffed, and people show up expecting to be welcomed.
3. Open house postcards: the mailbox reach portals cannot buy
Listing portals only reach people already searching. The postcard reaches everyone else on the block, and neighbors are the single best referral source a listing has. They know who wants to move closer to family, which renter has been saving, and which friend has been circling the neighborhood for a year. Mail the surrounding streets before the sign goes up and let that conversation start early.
One side belongs to the property photograph and the address in type large enough to read at arm's length. The other side carries the showing date, three specifics about the home and your contact block. Give the card a memorable line rather than a generic tagline. The approach in writing a slogan that stands out works here, and small production choices matter too, the way rounded corners change a business card.
Postcards also outlive the listing. Run the same design after the sale with a sold banner and your name stays on the block long after the moving truck leaves.
Specs and pricing
Open house flyer sizes, stock and the price ladder
The flyer sets the standard for the whole kit, because it is the piece a buyer studies longest. Check the stock weights, sizes and coating options here, then match the postcard and invitation to what you choose.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 79.1¢ | $39.54 |
| 100 | 57.1¢ | $57.11 |
| 200 | 37.3¢ | $74.69 |
| 300 | 28.6¢ | $85.68 |
| 400 | 24.4¢ | $97.76 |
| 500 | 21.8¢ | $108.75 |
| 600 | 18.7¢ | $112.03 |
| 700 | 16.5¢ | $115.33 |
Wally explains the kit
Three pieces, one listing, printed to fill the driveway
Wally treats an open house like a relay. The postcard runs the first leg and tells the block a home is coming to market. The invitation takes the baton and turns a warm buyer list into people standing in the entryway on Sunday. The flyer runs the last leg home in someone's hand, carrying the price and the specs into the conversation that decides the offer.
Shop the real estate collection →See it in use
Listing sheets agents have handed out
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Where to go next
By the numbers
One kit, printed to win the doorstep
Common Questions
Common questions about the open house marketing kit
What is in the open house marketing kit?
Three printed pieces that cover a listing from announcement to follow up. Open house postcards farm the surrounding blocks before the sign goes up. Open house invitations give your buyer list and agent contacts a dated, addressed reason to show up. Open house flyers are the leave behind that carries price, square footage, photos and your contact details out the door with every visitor.
In what order should I print and send these pieces?
Work backward from the showing date. Postcards mail ten to fourteen days out so the neighborhood has time to pass the listing along. Invitations go out five to seven days out, once the time is locked. Flyers print last, after the final price and photography are approved, because they are the piece buyers will hold next to three competing listings.
How many of each piece should I order for one listing?
A common starting point is one postcard for every home within a few blocks of the listing, one invitation for every serious buyer and cooperating agent on your list, and enough flyers to cover expected foot traffic plus a stack for the counter. Print a few extra flyers. Running out halfway through a busy Sunday costs more than the reprint would have.
How do I keep all three pieces looking like one listing?
Repeat three things on every piece. Use the same hero photo of the property cropped the same way, the same two brand colors from your broker identity, and the same headshot and contact block in the same corner. Keep the typeface family identical across the kit. When a buyer sees the postcard on Tuesday and the flyer on Sunday, the repetition is what makes the listing feel familiar.
Are postcards still worth mailing for an open house?
Yes, because they reach people who never searched for the listing. Portals only show homes to buyers already looking. A postcard lands with neighbors who know someone hunting in the area, with renters a few streets over, and with owners quietly wondering what their own home is worth. That second group is how one listing turns into your next two.
What should go on the open house flyer itself?
Lead with the address and the price, because that is what a buyer scans for first. Then give bedrooms, bathrooms, square footage, lot size, year built and two or three details that do not show in photos, such as a new roof or a finished basement. Close with your name, phone number and a QR code to the full listing. Leave real white space so it reads in a hallway.
Can I use this kit for more than one property?
Design it as a system and you can. Keep your identity block, colors and layout fixed, then swap only the photo, address, price and specs for each new listing. Reordering becomes a fifteen minute job instead of a redesign, and every listing you run reinforces the same recognizable look across the neighborhood.
Get Started
Order the postcard, the invitation and the flyer as a matching set
Order the full kit from one printer and the postcard, the invitation and the flyer arrive matching. Configure each piece with live pricing, or start with free paper samples before you commit a listing budget.
Legal Disclaimer
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