Holiday Promotion Print Set: 3 Print Picks That Sell the Season
A holiday promotion fails in three places. Nobody sees it from the street, the people who walk in never learn what the offer is, and the sale ends at the size the shopper planned. These three printed pieces each close one of those gaps, and they are strongest when you print them as one set.
The holiday promotion print set is three pieces that cover a seasonal offer end to end. Two sided blockout banners claim the street weeks ahead, holiday banners name the offer and the dates at the entrance, and a wine bottle shaped gift set grows the basket at the register. Print them in one palette, hang them in that order, and the promotion reads as one campaign instead of three notices.
The picks
Two banners and a gift set, from $15.00 for the wine set
Start here. These are the three pieces we recommend for a seasonal retail promotion, each configured and priced on its own page. Order the full set at once for one look, or start with the piece that fixes your weakest point this year.
Design and print help
One offer wording from the street to the register
The set only works if every piece looks like it came from the same promotion. These four tools keep the palette, the offer wording and the timing consistent from the street to the counter.
How they work together
Buy them in the order a shopper meets them
Each piece owns a stage of the season. Get the sequence right and every printed dollar has somewhere to send the shopper next, from the far end of the block to the bag in their hand.
Hang the heavy two sided banner before the season gets loud. It works while the store is closed and it reads from both directions of traffic.
Name the offer where people decide to walk in. The seasonal banner carries the dates, the discount and the reason to come in today.
The last twenty seconds of the sale is where the basket grows. A gift ready presentation turns one purchase into a wrapped, giftable one.
1. Holiday banners: the piece that names the offer
A holiday banner is not decoration. It is the one surface where a passing shopper learns what you are offering, how long it runs and why today is the day to come in. Stores that hang a generic seasonal greeting get warmth and nothing else. Stores that print the offer, the dates and one clear instruction get traffic that walks in already knowing what it came for.
Write the banner in three lines and no more. The offer goes on top in the largest type you can afford, the qualifier sits underneath in half that size, and the dates close it out. Everything else, including your address and your phone number, belongs somewhere else. If you are still choosing a palette, our roundup of holiday color palettes saves an afternoon, and the breakdown of successful holiday campaigns shows how the strongest offers get worded.
Order a size that suits the wall or railing you already have, not the biggest one available. A banner that fits its mounting points hangs flat, and a flat banner reads from across the street.
2. Wine bottle shaped gift set: the upgrade that happens at the counter
This is the piece on the list that adds money to a sale that was already happening. A shopper at your counter in December is usually buying for someone else, and the question sitting in the back of their mind is whether the thing in their hand will look like a real present when it is opened. A bottle shaped gift presentation answers that question before they have to ask it.
It also travels. A gift piece leaves your store, gets handed to someone who has never shopped with you, and gets looked at closely in a room full of people. That is far more attention than a flyer ever earns. Print your name small and clean on it and treat the piece as a promotion that arrives by hand, in the same spirit as the offers collected in these sales promotion examples.
Give your staff one sentence to offer it with, and keep the stack visible at the register rather than behind the counter. Nobody buys what they cannot see while they are paying.
3. Two sided blockout banners: visibility that works from both directions
Before anyone knows your promotion is running, the street has to see it. A two sided blockout banner is the heavy piece in this set because it does the hardest job. The blockout layer inside the material stops light passing through, so the artwork on each face stays solid instead of showing a faint mirror of the other side when the sun or a streetlight sits behind it.
Hang it perpendicular to the building where foot traffic arrives from both ends of the block, or across an entrance drive where cars pass in both directions. Print the same message on both faces unless the two approaches genuinely need different wording. Stock and finish matter more than most people expect once weather is involved, and the same thinking that drives our guide to the best paper for flyers applies here. Material decides how long the promotion survives outdoors.
Put it up early, weeks before the offer starts, with the season and your name on it rather than a date that will expire. Then let the door banner carry the specific dates. Seasonal weekend offers travel the same way in print and by mail, as the holiday weekend direct mail ideas show.
Specs and pricing
Holiday banner sizes and what the 2 day build covers
The holiday banner sets the palette and the offer wording the other two pieces follow. Check its sizes, material and live pricing here before you commit the rest of the promotion.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 1 | $43.92 | $43.92 |
| 2 | $43.93 | $87.85 |
| 3 | $43.92 | $131.77 |
| 4 | $41.73 | $166.90 |
| 5 | $41.73 | $208.64 |
| 6 | $41.73 | $250.37 |
| 7 | $41.73 | $292.12 |
| 8 | $41.73 | $333.85 |
Wally explains the set
Three pieces, one offer, printed to sell the season
Wally thinks of a holiday promotion as a walk. The blockout banner catches someone at the end of the block, the holiday banner tells them what is waiting inside, and the gift set meets them at the register when they are already deciding how much to spend. Print all three in the same two colors with the same offer line and that walk feels like one store talking, not three signs shouting.
Shop the retail collection →See it in use
Holiday banners other stores have hung
Explore more
Where to go next
By the numbers
One set, printed to sell the season
Common Questions
Common questions about the holiday promotion print set
What is the holiday promotion print set?
It is a curated set of three printed pieces that cover a seasonal promotion from the sidewalk to the checkout counter. A two sided blockout banner for street visibility, a holiday banner that names the offer at the entrance, and a wine bottle shaped gift set that upgrades the purchase at the register. Each one is quoted on its own product page, so you can order the whole set or start with the piece your store needs first.
In what order should I order and use these pieces?
Follow the money. The blockout banner goes up first because outdoor visibility takes the longest to pay off and needs a head start on the season. The holiday banner comes next, timed to the week your offer actually starts, so the dates stay accurate. The gift set arrives before your busiest selling weekend, since it only earns its keep when there is a line at the counter and staff can offer it in one sentence.
Do I need all three pieces to run a holiday promotion?
You can run a promotion with one, but each piece covers a different failure. Skip the outdoor banner and people who would have stopped never see you. Skip the seasonal banner and the ones who do walk in never learn what the offer is. Skip the gift presentation and every sale stays the size the shopper planned. The three together close the loop from attention to a bigger receipt.
How do I keep all three pieces looking like one promotion?
Repeat three things on every piece. Use the same two seasonal colors and nothing else, so the palette becomes recognizable across a street, a door and a counter. Use one typeface for headlines and keep the offer worded identically, character for character, on all three. Put the logo in the same relative position on each piece. Those three rules do more for recognition than any amount of extra design work.
Why does a two sided banner matter more in winter?
Daylight is short and foot traffic arrives from both directions at once during the holidays. A single sided banner is invisible to half the street and it glows through when it is backlit by a window or a streetlight. A blockout layer stops light passing through the material, so the artwork on each face stays solid and legible after dark instead of showing a ghost of the other side.
How much does the full holiday promotion print set cost to print?
There is no set price. Each piece is quoted on its own product page, and the number moves with size, quantity, finish and turnaround. Holiday banners start at $43.92 with a 2 business day build, the wine bottle shaped gift set at $15.00, and two sided blockout banners at $108.75 in 4 business days. Configure the size and quantity you actually need on each product page and the price updates before you add anything to the cart, so there is no estimate to chase.
Can I add more pieces later in the season?
Yes. The set is a starting point, not a fixed bundle. Many stores add flyers for a mid season push, counter cards for a second offer, or a fresh banner when the promotion changes in the last two weeks before the holiday. Because the artwork already exists in one palette, adding a piece later is a layout job rather than a new design.
Get Started
Order a holiday banner from $43.92, built in 2 business days
Order the full print set from one place, in one palette, on one turnaround. Configure each piece live, or start with free paper samples if you want to feel the stocks before the season starts.
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