Question
Why does the online proof look different from what I expect to receive?
Answer
Online proofs are low-resolution previews meant for checking layout, not a pixel-accurate preview of final print quality.
- The proof compresses your artwork so it loads fast in a browser, which can soften detail and shift on-screen color.
- The actual print is produced from your supplied high-resolution files, so it matches your file specs, not the low-res preview.
- Screens also display color differently than ink on paper, since monitors use RGB and printing uses CMYK.
- If you are worried about color or sharpness, review your original files carefully before approving.
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