Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Why does the online proof look different from what I expect to receive?
Answer
Online proofs are low-resolution previews meant for checking layout, not a pixel-accurate preview of final print quality.
- The proof compresses your artwork so it loads fast in a browser, which can soften detail and shift on-screen color.
- The actual print is produced from your supplied high-resolution files, so it matches your file specs, not the low-res preview.
- Screens also display color differently than ink on paper, since monitors use RGB and printing uses CMYK.
- If you are worried about color or sharpness, review your original files carefully before approving.
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