Why does my proof look low-resolution when my original artwork was crisp?

Your proof looks softer than your original artwork because it is displayed at a lower resolution for faster viewing and download. That reduction is only for the preview and does not affect your print.

• Why it looks lower res: the proof is a lightweight version of your file, built to load quickly.
• The reassuring signal: if you did not receive an error message when the proofs were posted, your high-resolution files will print correctly.
• The result: the printed product will match the crisp quality of your original artwork.

So a crisp source file plus no error flag means a crisp final print, even if the proof looks soft.