Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper finishes do you offer for postcards, and what's the difference between them?

Answer

Postcards can be printed on a range of finishes, and the right one depends on whether you want bold color, a surface you can write on, or a premium tactile feel.

FinishLook and feelBest for
Gloss / UV coatingHigh shine, vivid color, durablePhotos, bold graphics
Matte / uncoatedSoft, natural, easy to mark with a penMailers and notes
Silk laminationSmooth soft-touch mattePremium cards
Specialty (linen, metallic pearl)Textured or shimmeringLuxury and invitations

The main difference is sheen and feel. Gloss and UV make colors pop, while uncoated and silk give a softer, more elegant result. Confirm the exact finishes on the postcard product page, since options can vary by run.

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