What does it mean when a coupon says it has 'reached the maximum number of uses'?

When a coupon shows a message like 'reached the maximum number of uses,' it means the promotion has a redemption cap and that cap has now been hit. Codes are usually created with limits so a retailer can control how much a promotion costs, and once the ceiling is reached the code stops working for everyone.

• Total-use limit: the code can be redeemed a fixed number of times across all shoppers, and it deactivates once that number is reached.
• Per-customer limit: some codes allow only one use per account or email, so they may work for a first order but not a second.
• Time window: a promotion can also expire by date even if uses remain, or hit its cap early during a busy sale.

A code that has maxed out usually cannot be reset. Look for a newer active promotion, sign up for the store's email list, or reach out to customer support to ask whether another current offer applies to your order.