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Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper stocks can I choose for business cards?

Answer

Business cards come in a wide range of paper stocks, and each one changes how the card feels in the hand and how colors appear on the surface. Choosing the stock is as important as the design itself.

StockCharacter
14pt gloss or matteStandard, everyday professional
16pt to 18ptSlightly heavier, upgraded feel
32pt ultra-thickRigid, premium impression
KraftNatural, eco-forward look
Pearl metallicSubtle shimmer for elegance
Soft-touchVelvety, tactile finish

Pick the stock by the impression you want to leave, since a matte 14pt and a soft-touch 32pt can carry the exact same design to very different effect.

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