Standard Magnet Sizes and Thickness for Custom Printed Magnets
Two size families, one gap between them, and a stock spec that does not mean what most buyers assume. We print a fixed set of magnet sizes, and your artwork decides which of them works.
Flat printed magnets come in five standard sizes, 2" x 3.5", 3" x 4", 4" x 6", 5" x 7" and one larger option, on 17pt or 35pt indoor stock. Vehicle magnets are a separate family that starts where those stop, at 9" x 9", and runs through 18 sizes to 24" x 36" on 30mil outdoor stock. Nothing is offered between 5" x 7" and 9" x 9" except the made-to-order Any Size on save the date magnets, which covers 2" x 2" up to 11" x 17".

Quick answer
Two size families, and the gap in the middle
Indoor magnets run 2" x 3.5" to 5" x 7"; outdoor vehicle magnets run 9" x 9" to 24" x 36". The break between them is a stock change, from 17pt or 35pt indoor sheet to 30mil outdoor sheet with a Hi Gloss UV coating. Caliper is the number most buyers misread: the 35pt indoor stock is thicker than the 30mil vehicle stock, and it still has no business on a car door. Holding force follows contact area, so the largest magnet belongs on the flattest panel.
The Standard Magnet Size Chart, by What the Magnet Has to Do
Pick the size by the job, not by the price. Every flat magnet we print shares one five-step ladder, and each step exists because a different kind of message needs a different amount of room.
| Size | Also known as | What fits on it | Product |
|---|---|---|---|
| 2" x 3.5" | Business card, wallet size | Logo, name, one phone number, one line of service. Nothing more without shrinking the number. | Business card magnets |
| 3" x 4" | Coupon size | An offer, an expiry, a QR code and contact details with air around them. | Standard magnets |
| 4" x 6" | Postcard size | A photo plus a date, or a six-month service calendar readable across a kitchen. | Save the date magnets |
| 5" x 7" | Reading size | A full year calendar, an appointment schedule, or a framed-look photo. | Standard magnets |
| 2" x 2" to 11" x 17" | Any Size, made to order | Anything the set sizes miss, priced by the square inch. | Save the date magnets |
Two things in that table catch people out. The first is that the business card magnet is smaller than it feels in the hand, so a card that already looks busy on paper becomes unreadable once you add the magnet border. The second is that 4" x 6" is the smallest size a photograph survives at arm's length. Below that, a face on a save the date turns into a smudge on a fridge across a room.
Everything on the ladder prints full color on the face with the back left as the magnetic side, finished with a UV coating that keeps the ink from scuffing through months of hands and sleeves. Compare the full lineup on magnet printing, and if you want the fridge-specific breakdown, the refrigerator magnet size guide goes size by size.
Car and Vehicle Magnet Sizes Start Where Flat Magnets Stop
There is a gap in the size range, and it is deliberate. Flat indoor magnets top out at 5" x 7". Car magnets begin at 9" x 9" and climb through 18 sizes to 24" x 36". Nothing sits between the two, because the stock changes: indoor magnets use 17pt or 35pt sheet, vehicle magnets use 30mil outdoor sheet with a Hi Gloss UV coating and an optional 1" radius rounded corner.
Sizing a vehicle is a measuring job, not a design job. Find the flat panel first, then fit the magnet to it. On a typical sedan door that flat zone is roughly the height between the rub strip and the window line, which is why 12" x 18" is the size most cars end up with. Vans and pickup doors carry 18" x 24" comfortably. A box truck side or a long cargo panel takes 24" x 36", and that is where the format finally has room for a logo, a service list and a phone number a driver behind you can read.
Rounded corners are worth the click. A square corner is the first thing a fingernail catches in a car wash and the first thing 60 mph air lifts. The 1" radius removes the lever. Design work for the road is its own discipline, and our guide on designing magnetic car signs covers legibility at speed, while the complete car magnet size guide goes vehicle by vehicle.
Sign and Large Format Magnet Sizes
Magnet signs use the same 18-size range and the same 30mil stock as car magnets, plus a custom size, and they start at $47.50 for a 9" x 9". The difference is the order rule rather than the material: car magnets are sold in pairs because a vehicle has two sides, while magnet signs can be ordered in any quantity from 2 to 100 in one run.
That matters for anyone signing something that is not a vehicle. A steel roll-down storefront gate, a filing cabinet bank in a lobby, a shop floor equipment rack, a metal door on a rented unit: all of them take a magnet sign that comes off clean when the lease ends or the promotion does. A 12" x 24" reads across a shop floor. An 18" x 24" reads across a parking lot.
Where a magnet sign is the wrong answer is any surface that is not flat ferrous steel. Painted plywood, brick, glass, aluminum roll gates and vinyl-wrapped panels hold nothing at all. For those, a rigid or printed alternative is the honest route, and the sizing logic is the same one covered in our banners versus signs guide.
Thickness, Caliper and What Actually Decides the Hold
Magnet stock is measured in thousandths of an inch, whether the spec sheet writes it as points or as mils. So 17pt is 0.017 inches, 35pt is 0.035 inches, and 30mil is 0.030 inches. Line those up and something counterintuitive falls out: the 35pt indoor sheet is thicker than the 30mil sheet we put on trucks.
| Stock | Caliper | Coating | Where it belongs |
|---|---|---|---|
| 17pt indoor | 0.017 in | UV coating | Mailed and handed-out magnets where weight and unit cost decide the run. |
| 35pt indoor | 0.035 in | UV coating | Save the dates and calendars that have to lie flat for a year without curling. |
| 30mil outdoor | 0.030 in | Hi Gloss UV | Vehicles and steel signage exposed to sun, rain, road grit and car washes. |
Caliper buys you two things indoors: flatness and a heavier feel in the hand. It does not buy weather resistance. The 30mil vehicle sheet earns the road through its formulation and its Hi Gloss UV coat, not through being thick. Putting a 35pt indoor magnet on a car door would be a mistake even though the number is higher.
Holding force is a separate question again, and it follows contact area rather than caliper. A 24" x 36" panel lying flat on a box truck side grips hard because every square inch of it touches steel. Move that same panel onto a curved sedan door and only two strips make contact, so the middle bows away and the leading edge waits for the wind. The practical rule from the shop floor: put the largest magnet on the flattest panel, and drop a size rather than span a body crease. Then check the metal. Aluminum tailgates, fiberglass caps and plastic bumpers are not ferrous, and no magnet size fixes that.
Choosing the Size Your Artwork Can Actually Carry
Most size regret is really artwork regret. The magnet arrived exactly as ordered, but the layout needed another inch, so the phone number came back at 6 point and nobody can read it from the fridge.
Work backwards from the reading distance. A fridge magnet is read from roughly two feet away, so 8 to 10 point contact type is fine and a logo can be small. A magnet sign on a shop floor is read from fifteen or twenty feet, which pushes the phone number toward two inches tall and leaves room for very little else. A car magnet is read from a moving car, so it gets one message, one phone number, and a lot of empty space around both. Count the elements before you pick the size: a logo, a name, a service line, a number and a web address is five things, and five things do not fit on a 2" x 3.5".
- Overloaded 2" x 3.5"? Step to 3" x 4" rather than shrinking the type. The cost difference on a run of 250 is smaller than the cost of a magnet nobody can read.
- Photo on the magnet? Start at 4" x 6". A face below that size stops being recognizable from across a kitchen.
- Between two sizes? Use the Any Size option on save the date magnets, from 2" x 2" to 11" x 17", priced by the square inch.
- Vehicle work? Measure the flat panel first, then choose from the 18 sizes, and leave a clear inch of magnet around the artwork edge.
Build the file at full size with the fonts converted to outlines, the same way you would for any print job. Start from a correctly sized layout in the blank template library, and if you are still weighing the format itself, magnets versus stickers settles whether removable and reusable is worth the price over permanent and cheap. The rest of our sizing work sits in the dimensions and templates guides.
Wally sizes the magnet
Measure the flat panel, then pick the size

Wally never picks a magnet size from a catalog. He measures the flat part of the surface first, because a magnet only grips where it touches. On a fridge that is easy, so he goes by reading distance and picks 2 by 3.5 for a phone number, 4 by 6 for a photo, 5 by 7 for a year calendar. On a car door he finds the flat band between the rub strip and the window, which usually lands him at 12 by 18. Then he checks the metal with a small magnet, because an aluminum tailgate holds nothing no matter what size you order.
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Magnet sizes, stocks and starting prices
Every size and stock below comes straight from the live 4OVER4.COM configurator, with the starting price for each product.



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Business card, car and save the date magnets
Common Questions
Your magnet sizing questions, answered
What are the standard magnet sizes?
For flat printed magnets the standard ladder is 2" x 3.5", 3" x 4", 4" x 6", 5" x 7" and one larger option. The 2" x 3.5" business card footprint is the volume seller because it fits a wallet, a fridge door and a filing cabinet without competing for space. For vehicles the standard sizes are a different family entirely, 18 of them, running from 9" x 9" up to 24" x 36". Save the date magnets add a made-to-order size from 2" x 2" up to 11" x 17" if none of the set sizes fit the layout.
What size car magnet fits a car door?
A 12" x 18" magnet sits comfortably on most sedan front doors below the window line and above the rub strip. Vans and pickups take 18" x 24" on the door and 24" x 36" on a box or a long panel. Measure the flat area, not the whole door: the usable zone stops where the sheet metal starts to curve into the body line or where a handle recess breaks the surface. Our dedicated guide to car magnet sizes walks through the fit on each vehicle type.
Can I order a custom magnet size?
Yes, on two products. Save the date magnets take a made-to-order Any Size from 2" x 2" up to 11" x 17", which is how you get a magnet between the 5" x 7" indoor ceiling and the 9" x 9" vehicle floor. Magnet signs also offer a custom size alongside the 18 standard ones. Custom sizes are priced by the square inch, so a 6" x 9" costs more than a 5" x 7" in the same run and less than a 9" x 9".
Is 17pt or 35pt magnet stock better?
It depends on what happens to the magnet after it leaves your hand. The 17pt indoor sheet is lighter and cheaper, which matters when you are mailing 2,500 of them, because postage follows weight. The 35pt is roughly twice the caliper, lies dead flat, and does not curl at the corners after a summer on a fridge door, so it feels like a keepsake rather than a handout. For a mailed save the date go 35pt. For a giveaway stack at a trade show counter, 17pt does the job.
Does a bigger magnet hold more strongly?
Only if the whole sheet touches the metal. Holding force scales with contact area, so a 24" x 36" panel flat against a box truck side grips far harder than a 9" x 9". The moment the panel spans a curve, a crease or a raised body line, contact drops to a couple of strips and the grip drops with it. That is why a large magnet on a curvy car door can fail while a smaller one in the same spot stays put all season.
How many magnets do I have to order?
Flat magnets start at 25 per run and step up through 30 quantity tiers to 25,000, with the per-magnet price falling the whole way because pricing is by the square inch. Vehicle magnets work differently: the minimum is a pair, since almost nobody signs one side of a vehicle, and you can order any quantity from 2 to 100 magnet signs in a single run.
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Pick 17pt or 35pt indoor magnet in the configurator
Pick the size, choose 17pt or 35pt indoor stock or the 30mil outdoor sheet for vehicles, and we print magnets that lie flat, grip clean and peel off without a mark.
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