Question
What paper stocks work best for DTC packaging inserts?
Answer
For inserts, thickness is what makes the piece feel intentional instead of like a receipt. Heavier stocks also survive the tumble of transit without curling or creasing.
| Stock | Feel | Best for |
|---|---|---|
| 16pt | Sturdy, standard premium | Thank-you cards, discount cards |
| 32pt | Rigid and luxe (about 3x a business card) | Flagship inserts, VIP notes |
- A matte or soft-touch coating adds a tactile, premium feel that reads well in unboxing content.
- Gloss makes colors and product photography pop if your brand is bright and bold.
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