Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is direct mail effective for younger audiences?
Answer
Yes, and the data backs it up. Younger buyers actually find physical mail refreshing in a feed-saturated world.
- USPS research found that 87% of millennials enjoy receiving physical mail.
- Gen Z sees direct mail as novel in a digital-first world.
- Bold design and creative formats land especially well with younger demographics.
- QR codes bridge the printed piece to the digital follow-through they expect.
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Get your direct mail postcards printed at 4OVER4
