Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Who buys the most greeting cards?
Answer
Greeting card buying skews heavily toward certain groups, though the fastest-growing segments are shifting toward younger, design-focused buyers.
- Women purchase roughly 80% of all greeting cards.
- The 45-65 age group spends the most overall.
- Millennials and Gen Z drive growth in the custom and premium segments, favoring unique indie designs over mass-market cards.
The takeaway for sellers: the core buyer is well established, but the growth opportunity is in personalized, design-forward cards.
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