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Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper stocks work best for folded pieces?

Answer

Heavier stocks like 14pt and 16pt hold a fold cleanly and feel sturdy. Coated stocks, whether gloss or matte, protect the printed surface and keep colors vivid, while uncoated stocks give a natural, textured feel that suits invitations and greeting cards.

StockCharacter
14pt / 16ptSturdy and holds a crisp fold
Coated (gloss/matte)Protects ink and keeps color vivid
UncoatedNatural texture, ideal for invitations and cards

For folded brochures and programs, a text weight such as 100lb Gloss Text folds cleanly without the cracking that thicker cover stock can show along the fold, and the gloss surface keeps photos crisp.

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