What is holographic foil stamping printing?

Holographic foil stamping is a specialty finish that presses holographic foil onto paper or card stock with heat and a metal die. The foil carries micro-embossed patterns that split light into a shifting rainbow spectrum as the piece moves.

• A heated die stamps the holographic foil onto the stock, like standard foil stamping.
• Micro-patterns in the foil diffract light, producing the rainbow, light-catching effect.
• It works on business cards, invitations, labels, and other printed products for a premium look.
• Bold shapes and readable type show the effect best, since the shimmer needs surface area to shine.