How do I specify Pantone colors so they print correctly?

Pantone gets you consistent brand color, but only when you specify and proof it correctly. Never trust the screen for color selection.

• Pick colors from a physical Pantone Formula Guide, not your monitor. Screens show RGB light, not ink
• Specify the exact Pantone codes in your design file
• Match the coated (C) or uncoated (U) version to your paper stock
• Request a hard-copy proof before committing to a full run