How do I measure a World No Tobacco Day print campaign?

Effective campaign analysis starts with clear goals and print pieces you can actually track.

• Set a single primary goal, whether awareness, cessation calls, or program enrollment
• Add unique QR codes and dedicated phone numbers to each format
• Compare pre-campaign and post-campaign survey data to gauge message recall
• Segment results by placement location and print format
• Track cost per response so you know which pieces earned their spend