What should go in a conference swag bag?

The best swag bags favor quality over quantity. A few useful, travel-friendly items beat a bag stuffed with things attendees toss on the way out.

• Curate 4 to 6 items: keep them practical, lightweight, and easy to pack.
• Mix the categories: combine branded print materials, one tech accessory, and something local or unique.
• Package it well: custom packaging and a printed welcome card set the tone at pickup.
• Coordinate the branding: keep colors and logos consistent across every piece in the bag.

Tie the swag design to your badges and signage so the whole attendee experience looks like one cohesive event.