Is foil stamping durable, or will the foil peel off?

When foil stamping is applied correctly to a suitable stock, it is very durable. The heat-activated adhesive forms a permanent bond with the paper, so everyday handling will not lift it off.

• Normal use like passing out business cards, mailing invitations, or stacking packaging will not damage the foil.
• The bond is created by heat and pressure, which sets the foil firmly into the surface.
• Excessive rubbing or repeated bending on thin stock can cause wear over time.
• This is another reason heavier paper stocks perform better, since they flex less and protect the foil.