Question
What should I spend per person on trade show giveaways?
Answer
Your giveaway budget depends on your strategy: broad reach with low-cost items, or higher retention with fewer premium pieces. Both work, so pick the one that matches your goals for the show.
| Tier | Examples | Rough per-unit cost |
|---|---|---|
| Low cost, high volume | Stickers, bookmarks | $0.10 to $0.50 |
| Mid-range | Notebooks, tote bags | $2 to $8 |
| Premium | Power banks, quality drinkware | $8 to $25 |
As a rule of thumb, set aside 10 to 15 percent of your total trade show budget for giveaways. Low-cost items spread your name widely, while premium pieces earn higher retention with the prospects who matter most.
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