Is Pantone spot color worth the extra cost over CMYK?

Spot color usually costs more than standard CMYK because each Pantone ink needs its own mix and press plate.

• Expect a modest premium over four-color process on small-to-medium runs
• The cost pays off when exact brand color is non-negotiable, such as logos and packaging
• For everyday full-color work, CMYK delivers strong results at a lower price
• Combining spot color with CMYK on the same piece raises cost further