Question
What does an Easter print campaign cost a small business?
Answer
Most small businesses can run a solid seasonal print campaign on a few hundred to a couple thousand dollars, scaling up as you add channels like direct mail and custom packaging. The key is funding the highest-return pieces first rather than spreading the budget thin.
| Scope | Typical budget | Covers |
|---|---|---|
| Small business | $500-$2,000 | Postcards, flyers, banners, promo items |
| Larger campaign | $3,000-$10,000+ | Direct mail, custom packaging, event materials |
- Prioritize postcards and in-store signage first, they tend to return the most per dollar.
- Add trackable QR codes to print pieces at no extra cost to measure results.
- Hold back a small reserve for a fast follow-up to whatever performs best.
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