How durable are lenticular prints?

Very durable. The plastic lens that creates the motion also doubles as a tough protective layer over the printed image beneath it. That shell resists the scratches, moisture, and handling a card or bookmark picks up in a wallet, purse, or desk drawer, and the effect itself never wears out because it is a physical property of the lens.

• Scratch resistant: the rigid lens takes the abrasion, not the print.
• Moisture tolerant: the plastic surface shrugs off light dampness.
• Fade proof effect: the flip, motion, or 3D never degrades over time.
• Holds up well in everyday carry, which is why it suits cards and bookmarks that stay in use.