Arial or Helvetica for printed materials?

The right pick depends on your audience and where the type will appear. The two faces look similar but carry different signals.

• Helvetica signals design sophistication and suits corporate branding, premium business cards, and formal signage.
• Arial works better for digital-first designs and anywhere broad system compatibility matters.
• For print on premium stock, Helvetica's tighter spacing usually looks more refined.

Choose deliberately: the face you pick quietly shapes how polished the finished piece feels.