Question
Which paper stock suits my kind of business?
Answer
The best stock depends on how customers handle the piece and the impression you want to leave. Match the weight and coating to the use.
| Business type | Recommended stock |
|---|---|
| Restaurant menus | Coated, wipeable stock that resists spills |
| Luxury or premium services | 32pt ultra-thick for a substantial feel |
| Budget-conscious startups | 14pt gloss, affordable and still sharp |
| Everyday cards | 16pt, a solid middle ground |
When in doubt, order a sample so you can feel the weight before committing to a full run.
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