Question
What size and stock should a buckslip be?
Answer
The right buckslip spec depends first on how the piece will travel and reach the reader. Envelope inserts have to fit standard mailing sizes, while hand-distributed pieces can lean into a heavier, more premium feel. Sort out distribution, then choose size, stock, and finish around it.
- Envelope inserts: a standard 3.5 x 8.5 inch size slides neatly into most mailings with no extra postage.
- Hand distribution: a heavier stock feels more substantial and holds up to repeated handling.
- Finish: gloss for bright, punchy color, matte for a refined, professional look.
- Need more room? if one focused offer is not enough, a folded or multi-panel format gives space for detail.
| Use | Size | Stock |
|---|---|---|
| Envelope insert | 3.5 x 8.5 in | Standard 14pt-16pt |
| Hand-out | Custom / larger | Heavier, premium feel |
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