How do I lay out the back of a card so one message lands?

The back works best with one or two strong elements and plenty of breathing room, not a repeat of the front.

• Pair a QR code with a short tagline, or a logo with a tight services list.
• Use high-contrast colors and keep type at 7pt or larger.
• Leave generous white space so the single message lands.
• Make the back complement the front instead of echoing the same details.