Which card material suits the impression I want to make?

Match the material and finish to your brand personality, since the card sets an impression in the first few seconds someone holds it.

• Luxury brands: thick, textured stock with foil accents.
• Modern brands: clean white plastic for a durable, contemporary look.
• Service brands: readable stock with a QR code to a landing page or offer.
• Decide the impression you want to make in the first three seconds, then design toward it.