Do printed travel brochures still work?

Printed travel brochures work because they are tangible and portable. Research from Bentley University found that 79 percent of visitors pick up a brochure during a trip, and that physical presence keeps your brand in view long after a digital ad would have scrolled away.

• Tangible: a printed piece sits on a nightstand or in a bag for days.
• Shareable: brochures get passed from one traveler to another.
• Persistent: the piece stays top of mind through the entire booking decision.

That lasting physical presence is what makes print such a durable travel-marketing tool.