Is a square brochure more expensive to print?

Yes, square brochures usually cost more than standard rectangular sizes, and the reasons come down to how presses and postal systems handle them.

• Paper waste: square formats do not nest efficiently on standard press sheets, so each run wastes more paper.
• Postage surcharges: square envelopes for mailing often carry an extra postal fee.
• When it is worth it: the premium pays off for luxury brands and creative portfolios where standing out visually is the whole point.