Which brochure fold suits a rack, a mailer, or a client meeting?

Start by matching the format to how the brochure will be distributed, then weigh how much content you need to fit. The right fold depends on whether the piece lives in a rack, a mailer, or a client's hands.

• Tri-fold: works well in brochure racks and mailers.
• Bi-fold: suits premium client presentations.
• Gate-fold: creates a dramatic reveal for product launches.
• Z-fold: gives you more panels when you have a lot to say.

Look at competitors' brochures and aim to outclass them on paper quality and design clarity.